Do you know where your next customer is coming from? 73% of small business owners report using social media to attract more customers and revenue. Are you one of them? If so, you probably know that your Instagram, LinkedIn, and Yelp profiles can help you: Create visibility for the great work … [Read more...]
Multicultural Marketing: Why You Need to Get Started
Originally published on ContentMarketingInstitute.com “We’ve missed the mark! We apologize.” That’s what you don’t want to have to say because your company inadvertently offended a diverse group of your target audience in your new campaign. But, don’t those sentences sound familiar? How … [Read more...]
How to Supercharge Your Marketing with Employee Advocacy
You probably already knew that your employees are your biggest business asset. But did you know they’re also your biggest marketing asset? In wave of new research conducted on the power of employee advocacy, no other group has been shown to be more influential when it comes to positive PR, brand … [Read more...]
7 Ways Great Companies Keep Great Customers for Life
Customer retention is the key to brand longevity, customer loyalty, and steady profit growth over the lifetime of your business. When you’re able to attract and retain customers long-term, you can focus on providing better products and services to the customers you already have, instead of … [Read more...]
[VIDEO] How to Get New Clients…When You Didn’t Follow Up Like You Should Have
It's happened to the best of us. You had a hot lead, right in the palm of your hand and you dropped the ball. All is not lost! Here's how to re-capture the opportunity and turn a mis-step into a win! … [Read more...]
Best Practices: How To Market Your Small Business Consistently When You Have NO Time
On average, companies with blogs produce 67% more leads per month than those without (Source: DemandMetric) 72% of customers prefer to receive promo messages via email (Source: MarketingSherpa) According to an eMarketer study, the median ROI on email marketing is 122%, four times higher than … [Read more...]
