Now more than ever there is a growing demand on corporations to demonstrate ethical compliance and social responsibility. As such, many organizations are actively working toward achieving greater supplier diversity – that is, developing and strengthening relationships with suppliers that include … [Read more...]
How to Supercharge Your Marketing with Employee Advocacy
You probably already knew that your employees are your biggest business asset. But did you know they’re also your biggest marketing asset? In wave of new research conducted on the power of employee advocacy, no other group has been shown to be more influential when it comes to positive PR, brand … [Read more...]
7 Ways Great Companies Keep Great Customers for Life
Customer retention is the key to brand longevity, customer loyalty, and steady profit growth over the lifetime of your business. When you’re able to attract and retain customers long-term, you can focus on providing better products and services to the customers you already have, instead of … [Read more...]
New, Now, Next: 5 Surprising Trends in the World of Corporate Supplier Diversity
APRIL IS ALWAYS one of my favorite months of the year. The beginning of second quarter is the perfect time to take stock of your goals for the year, analyze what’s working and what’s not, and make any needed adjustments with plenty of time left in the year to reach your goals. April is also … [Read more...]
[VIDEO] How to Get New Clients…When You Didn’t Follow Up Like You Should Have
It's happened to the best of us. You had a hot lead, right in the palm of your hand and you dropped the ball. All is not lost! Here's how to re-capture the opportunity and turn a mis-step into a win! … [Read more...]
Best Practices: How To Market Your Small Business Consistently When You Have NO Time
Companies with active blogs receive 97% more leads (Content+ 2013) 74% of consumers prefer to receive commercial communications via email (Merkle) and email marketing has an ROI of 4,300% (Direct Marketing Association). Social media sites and blogs reach 8 out of 10 of all U.S. Internet … [Read more...]
