When you’re first starting out as a solo service professional, you’re happy to work with anyone that comes your way. The excitement of owning your own business and making money doing what you’re great at is enough to keep you going – even if some of your clients aren’t the right fit. But then you … [Read more...]
SSMS Episode #1: Choose Your Target Market To Make More Money In Your Business
Welcome to the Smart Simple Marketing Success podcast! My inaugural episode focuses on identifying your target market and creating your ideal client profile. Choosing your target market isn't about eliminating clients, but helping you to focus your marketing towards your ideal client and … [Read more...]
The Key to More Profits? Give ‘Em What THEY Want!
How would it feel to offer products, programs and services that your ideal clients snatch up at every opportunity? How would your business be different? How would your life be different? Pretty great, right? The first step to creating this reality is to get CRYSTAL clear on who your ideal … [Read more...]