Tech companies of all sizes are looking for diverse suppliers to buy from. For example,Intel has committed to spending $300 million to diversify its workforce. Google has committed to spending $150 million with diverse companies this year alone.
As a minority-owned, woman-owned, veteran-owned or LGBT-owned small business, there is plenty of opportunity available to you to do business in the tech industry. However, before venturing into the world of supplier diversity, you should be sure your company is well positioned to attract and win business.
Reputation can be a big factor in whether or not a tech company chooses you as a vendor – and reputation can come in many different forms.
Your brand presence, your proposal process and your track record as a supplier can all be factors that can determine your reputation.
With a stellar reputation, you’re more likely to garner the attention of the exact tech companies you want to work with and help lay the foundation for a successful vendor/client relationship. [Read more…]