Reputation Counts! How to Capture Business from Tech Companies

Business woman shaking handsTech companies of all sizes are looking for diverse suppliers to buy from. For example,Intel has committed to spending $300 million to diversify its workforce. Google has committed to spending $150 million with diverse companies this year alone.

As a minority-owned, woman-owned, veteran-owned or LGBT-owned small business, there is plenty of opportunity available to you to do business in the tech industry. However, before venturing into the world of supplier diversity, you should be sure your company is well positioned to attract and win business.

Reputation can be a big factor in whether or not a tech company chooses you as a vendor – and reputation can come in many different forms.

Your brand presence, your proposal process and your track record as a supplier can all be factors that can determine your reputation.

With a stellar reputation, you’re more likely to garner the attention of the exact tech companies you want to work with and help lay the foundation for a successful vendor/client relationship.      [Read more…]

Why Planning Is The Most Important Step In Your Website Design Journey

Young woman feels guilty and sorry for situationYou would think that getting a website that works would be as easy as finding a designer you like, telling them what you want and badabing badaboom you have a client magnet! Unfortunately that’s not the case.

The problem is that most small business owners take a “looks” approach when they start their website design.

They pick the colors, they have a vision for ideas that they want to convey with imagery, and they have some ideas for sweet doohickies that will make it all cutting edge… and that’s it.

What they’re missing is the functionality and strategy that needs to go into their design.

It’s kind of like hiring a contractor to build you your dream house. You tell them the colors, the finishes, the number of rooms, and that you really really want a hot tub in the back. He shows you some pictures of what he’s going to build, you oooh and ahhh, and tada he builds you a house!

But when you move in, things aren’t so ducky. Sure everything looks pretty, but your front door opens into the bedroom, the hallways look more like some kind of maze, and you don’t have enough room for any of your furniture.

In short, it’s just not functional. When visitors come they’ll initially be impressed by the curb appeal, but when they get into the house they won’t know what to do with themselves.

Just like a house, your website needs to have a strategic plan behind it before you build.

Creating that strategic plan can be tough for busy entrepreneurs because even though you understand your customers and have great services, you are probably not a web strategy expert (unless that’s your specialty). And what you think might be logical (just like your contractor thought), actually doesn’t translate into something functional that’s going to bring you results.

So how do you create a winning plan for your website?

On Thursday January 29th at 11am PST / 2pm EST I’ll be hosting a FREE webinar with my friend and colleague Holly Chantal of The Land of Brand® where she’ll be showing us exactly how to plan a website that attracts your ideal prospects and engages them right away.

Register NOW to join us:

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How to Stop Cloning Unsuccessful Businesses

stand out“Whenever you find yourself on the side of the majority, it is time to pause and reflect.” ~ Mark Twain

What makes you different?

One thing that makes humans amazing is that there are not (and never have been) two people that are exactly alike. Try matching your fingerprints or dental impressions to anyone who has ever lived. It’s impossible!

You are absolutely unique. Your business is absolutely unique.

So, why is it that your business looks similar to every other business in your industry?

Shouldn’t you stand out from the crowd like a 7-foot tall 3rd grader? How would that help your business if you were that noticeable as a problem solver?

If you are making decisions in your business based on what “everyone else” is doing, it’s time to add greater value to your audience (and increase your income) by being a bit different. Read more about How to Stop Cloning Unsuccessful Businesses

Give Your Clients More Of What They Want — YOU! (SSMS Episode 84)


Subscribe to Sydni's PodcastThere are a lot of misconceptions about what branding is, as it relates to small business, and what it has to do with your creating a successful business. In this week’s episode, I break down what this term really means, what it has to do with you and how to create a compelling brand that is clear, irresistable and client attractive. After you’ve listened in, leave me a comment below to share what your first thoughts about your brand and USP are!

Want More Clients? “BE” Your Brand!

finding solutionsIt’s possible that when you think of brand, what comes to mind is a company’s logo or an image that represents them. You may also think of a particular tag line.

For example, if you heard me say, “Just Do It,” Nike would instantly pop into your mind. Or, if I said, “The Ultimate Driving Machine,” you’ll likely think of a BMW commercial.

As it relates to your business, your logo and your tagline do play an important role, however the most important part of your brand is actually YOU. Your brand has to be reflective of who you are and the services and products that you offer.

So, what are you known for? Why do clients come to you? How do you make a difference in their lives? This is the key!     Read more about Want More Clients? “BE” Your Brand!

The #1 Marketing Tool Successful Entrepreneurs Use

Let’s face it. You can’t be taken seriously as a business owner in today’s marketplace without having a strong presence online. (this is not true, many businesses do NOT have an online presence. You need to clarify this and narrow it down to your audience. Perhaps say, “You cannot be taken seriously as a virtual business owner without…”)

Whether you want to admit it or not, prospective clients ARE going to look for you online and you need to be in control of what they find.

The foundation of your online presence is, of course, your website.

If you don’t have a polished, professional, client focused site now, or your current site is out of date, you likely have wondered how to go about go about creating a quick and easy, money making website.      Read more about The #1 Marketing Tool Successful Entrepreneurs Use

4 Steps to Powerful Subject Lines That Get Results

Your subject line can make or break your email marketing efforts.

With the right subject line, you’ll make an impact with your list members and encourage them to open your email and take a look inside. Also, you can increase your sales, deepen your connection and be more valuable to the recipients of your messages.

There are four simple steps to creating more profitable subject lines:      Read more about 4 Steps to Powerful Subject Lines That Get Results

Use Success Stories to Sell Your Services

success storiesAs a service professional, an important element of your marketing strategy is to highlight why you are THE premier solutions provider for your target market. When you showcase your expertise and how others’ lives and business have improved because of working with you, your services and products will be more compelling. You’ll increase your visibility and you’ll easily convert more prospects to clients.

But when you’re showcasing what you do, you have to be very careful about HOW you present your experience and your solutions. Far too many service professionals focus on the mechanics of what they do when they are trying to sell their services. You don’t want to make this mistake, because, honestly, people aren’t that interested in HOW you do what you do. All they are really concerned about is getting from problem (point A) to solution (point B) in the easiest, quickest and the most affordable way possible. So you want to talk about your services in a way that acknowledges that and clearly conveys your value. [Read more…]

Connect With Your Clients On Their Terms – And Increase Your Profits!

solutionsIf you want to fill your pipeline with prospects and increase your income, you have to speak the language of your ideal clients. When you speak their language, you’ll be able to connect with them on a deeper level and show that you understand their problems.

Some solo professionals struggle with describing what they do in a way that connects with their clients – but if you take the following three steps you’ll be able to avoid this struggle. You can connect with more people who need what you have to offer.

    [Read more…]

Marketing a Service Business with No Marketing Budget

Marketing a service business will inquire an investment of your time and financial resources. What if you don’t have a lot of money to spend on marketing? Now what? Does that mean you simply cannot market your service business and your only hope is waiting on the sidelines for someone to hire you? Not at all! Today is the day you learn that marketing a service business with a minimal budget is not only possible, it’s easier than you think.

One of the first steps in marketing a service business is to get your branding in place. Make sure your business name, your tag line and your logo are all connected – that they send a consistent, positive and results focused message. Your brand is what prospective clients will remember you by. You’ve only got a few seconds to make a first impression, especially online, so make sure you have your ducks in a row — everything about your brand should be clear, concise and consistent. Read more about Marketing a Service Business with No Marketing Budget