3 Things You Can Do RIGHT NOW To Be More Attractive to Prospects

Finding new prospects for your business is similar to dating. At the first encounter there is a level of attraction that causes a person to want to get know more about the individual who has caught their attention. After learning more about this attention grabbing person, a decision is made as to whether or not it is even worth pursuing a deeper relationship.

Your prospective clients are looking for solutions to their problems. Are you making sure that you are presenting your solutions in a way that not only attracts them to your offerings, but also lets them know that you are the BEST option for them?

Here are 3 things that you can do right now to be more attractive to your prospects. Read more about 3 Things You Can Do RIGHT NOW To Be More Attractive to Prospects

How to Create A Tribe Of Raving Fans That Grow Your Business For You

Build Yourself An Audience Of Raving FansDon’t you love it when you receive a compliment?

You likely feel validated, intelligent, successful and helpful.

Don’t you also feel more confident? Especially when the compliment has to do with your work and your business?

Of course you do!

Even better, don’t you LOVE it when you receive a phone call or an email from a prospective client and they say, “I’m reaching out to you because my friend Jim said you were the best person to help me with _____”?

If you want the people who already know you, like you and trust you to build your business for you, they have to be a raving fan of your work!      Read more about How To Create A Tribe Of Raving Fans That Grow Your Business For You

Engagement Matters – Episode 1: Direct Outreach That Gets Results

Check out our brand new video weekly tip, “Engagement Matters” and watch (2:21) as Wil shares a tried and true method we use to grow our business!

Then share your thoughts with us below! What questions do you have about how to use direct outreach to grow your business?

4 Ways to Keep Your Clients and Prospects Interested In Your Offers

Choose yesAs you start to plan your marketing activities for the new year, one aspect of your strategy you will want to give serious thought in the coming year is developing a higher level of engagement.

Engagement simply means your audience’s reaction to your marketing. It’s when they follow through on whatever call to action you put in front of them, such as clicking on a link, responding to a survey or purchasing a product.

No what matter marketing tool or technique you use, you want to make sure that you have a systematic way of tracking your level of engagement.

Paying close attention to the responses you receive will enable you to do more of what’s working and tweak or eliminate what’s not. Thus you will consistently create better results with your marketing in less time, with less money and less effort while you magnetically connect with the people you are meant to serve.

Here are 4 ways that you can create stronger engagement with your clients and prospects:

  1. Email Marketing – Did you know that…*  91% of consumers reported checking their email at least once a day. (ExactTarget)*  7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week. (2012 Blue Kangaroo Study)*  For every $1 spent, $44.25 is the average return on email marketing investment. (Experian)If you want to develop a super-bond with your target market and increase your revenue, then you MUST be in touch via email marketing. Read more about 4 Ways to Keep Your Clients and Prospects Interested in Your Offers

5 Tech Tools That Help You Stay Current, Organized and Build REAL Relationships

You likely spend a significant amount of time each day connected to a desktop, a laptop, a smartphone, a tablet or some other device.

Are you making sure that the precious time you’re spending is going to give you a return on your investment? If what you’re doing isn’t directly tied to helping you serve the clients and customers you have, attracting new business, or spending time with your family and friends, it would be smart to consider where you can make adjustments.

One easy adjustment is to truly leverage technology to help you accomplish the important tasks you need to complete each day – you know, the ones that create tangible results and aren’t just keeping you distracted.

Here are 5 FREE tools that will help your day run smoother and get you one step closer to reaching your goals: Read more about 5 Tech Tools That Help You Stay Current, Organized and Build REAL Relationship

Case Study: How I Engaged A Huge Group Of Ideal Clients

I’m often asked, “Sydni, how do you find so many great opportunities to grow your business?” So I want to share a behind the scenes story of how we walk our talk and open new doors for ourselves to attract the perfect clients for our business:

We decided a few months ago that we wanted to diversify our client base by securing ongoing contracts with larger B2B companies. In doing some research, I came across a business matchmaking event that introduces small business with large business. The goal is to create opportunities for the small business to land large contracts and the large company to meet their supplier diversity requirements. (This means they need to do a certain amount if business with woman owned, minority owned and disadvantage businesses.) I signed up and scheduled appointments with each of the companies I wanted to meet.

Lesson: Determine what specific goal you want to achieve and take specific action to support that goal. Chose your opportunities strategically. Don’t network just for the sake of doing so. Show up where the ideal prospects you want to meet are going to be. Read more about Case Study: How I Engaged A Huge Group of Ideal Clients

How to Network for Partners, Clients and Dollars

Let’s face it. Most folks go to a networking event hoping to close new business. Is that the case with you?

If so, then you need a plan to make this happen. Simply showing up and collecting a few business cards is NOT going to create new money in your business.

Understand, networking is not about “working the room,” your elevator speech or closing a new deal on the spot. It’s about connecting and building relationships. Sure you can engage with prospective clients at an event, but you should also be on the look out for people you can collaborate with, share ideas with, partner with and learn from. The more you focus on building solid relationships and how you can help others, the more profitable your networking efforts will be. Read more about How to Network Partners, Clients and Dollars

Network Your Way to a More Profitable Business

Networking. Love it or not, when done correctly, it’s one of the easiest and fastest ways to attract ideal clients and increase your revenue.

Entrepreneurs who don’t enjoy networking often feel that way because they have convinced themselves that they aren’t good at it. Another common reason for resisting in-person networking is that some haven’t enjoyed the results they expected.

Being effective at networking is certainly an acquirable skill. If it’s not one you currently possess, rest assured you can learn it with ease. If you happen to be great at networking, you’ll be happy to know that with a bit of ongoing effort you’ll continue to connect with ideal prospects and close more business.

So how does one go about using networking opportunities to create opportunities and attract ideal clients?  Following are seven simple tips that will put you on the fast track to success: Read more about Network Your Way to a More Profitable Business

3 Keys to Successful Business Relationships That Make You Money (SSMS Episode 98)

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Subscribe to Sydni's PodcastBeing successful in business has a lot to do with how well you build relationships. That all important “know, like and trust” factor is key, not just to attracting ideal clients, but also in building strong relationships with referral partners who will grow your business for you. In today’s episode, I share 3 key factors in building successful relationships that will help you and your business to prosper.

Six Easy Ways to Build REAL Business Relationships

Online marketing is by far one of the greatest resources available for spreading your message and growing your business.

Through social media, email marketing campaigns and blogging, etc., online marketing keeps you open for business 24 hours a day, 7 days a week. This allows instant communication between you and your clients and costs next to nothing compared to other marketing strategies.

Truthfully, it is easy to forget that every eyeball that reads your blog post, Facebook update or email newsletter belongs to a living, breathing, feeling human being – a person who has come to you because they have a specific problem that they want you to solve. Read more about Six Easy Ways to Build REAL Business Relationships