5 Simple Steps To More Clients Within 90 Days

Problem: “I don’t have enough clients”

Solution:

Paying clients are the lifeblood of your business. When you are faced with the fact that your client load isn’t what you’d like it to be, the first reaction might be to panic.

Instead of allowing fear to paralyze you, use your energy to take these five simple action steps:

  1. Commit to focusing on JUST client attraction for a period of 90 days – This means ALL of your marketing is solely focused on getting clients. Not working on increasing your Twitter followers. Not showing up at your local community chamber of commerce event “just because”. Not sending out random emails to your list.

 EVERYTHING you do needs to be focused on getting new clients in the door.

  1. Decide on whom you’re going to target – You can’t be all things to all people, especially if your goal is to enroll a few new clients over the next 90 days. Choose ONE target market and get clear on whom within that target market is your ideal client. (Our toolkit can help you: “5 Simple Steps to More Clients, More Visibility and More Freedom”.)

Since you don’t have the same marketing budget as Nike, you need to be CRYSTAL clear on who your perfect client is so you can spend your time, money and energy wisely. Get as specific as possible – write down a complete persona with your client’s age, gender, family structure, job, needs, personality traits, problems, goals and preferences. The more specific you are, the easier it’s going to be to find and engage the exact people you want to business with.

NOTE: Choosing your target market and creating an ideal client profile does NOT lock you into one type of client for forever. This also does NOT mean you say no to prospective clients who don’t exactly meet your ideal client profile. Choosing a target market and focusing your marketing on a specific ideal client profile will help you to get better results, in less time, with less effort.

  1. Choose specific marketing strategies to meet your goal – Depending on how long you’ve been in business and who you are targeting, you want to focus on 2-3 specific marketing strategies that will connect you with prospective clients.You’ll get much better results if you consistently focus on 2-3 key strategies (i.e. networking directly with your target market, following up with past clients, buying leads pay-per-click ads, etc.) than spreading yourself too thin and too wide.

Where is your ideal client already “hanging out” online and offline? THAT is where you need to focus your marketing efforts.

  1. Be consistent – Marketing to get clients does NOT work when done haphazardly. If you don’t have enough clients that means you have plenty of time to focus on marketing.Choose a dedicated time each workday and invest that, preferably at the start of your day, in taking action on the 2-3 marketing strategies you’ve chosen.

Don’t leave this to chance. Book an appointment with yourself on your calendar, take that appointment seriously and follow-through. Your business and your bank account will thank you.

  1. Track, track, track! – As you start taking action on your marketing plan, you’ll see what’s working and what’s not. Track every detail – email opens, click through rates, the email inquiries you receive, which prospects convert to clients and what they buy.The more information you collect within a 90 day period – the LESS work you’ll have to the following quarter. During the following quarter you can then simply focus on what worked and keep getting the same, if not better results.

You can completely transform your business within the next 90 days. I’ve done. I’ve helped countless clients do it. And you can do it too.

Don’t stay stuck in a place of fear and overwhelm. Just take the first step and keep looking for solutions.

You’ll be amazed at what kind of results you can create with a little focus and consistency.

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The Solution To A Lack of Leads, Clients or Consistent Income

business ups and downsMany businesses have characteristics that are similar to any stock market in the world; there are ups and downs. When you experience a downturn, the culprit may be a slow drip of revenue, which means a slow drip of closed business from very few leads. Your goal, then, is to get in front of more leads, convert leads to clients and create systems around making this your business habit. Here’s how you do it:

Not enough leads – This is an issue with visibility. Quite frankly, not enough people know about what you offer and your ideal prospects don’t see you as a solution to the challenges they are facing. This problem is solved by increasing and improving your marketing efforts. This means you need to be showing up where your prospective clients are gathering (online and offline) and engaging them in conversation to understand what they need. Read more about The Solution to a Lack of Leads, Clients or Consistent Income

3 Activities That Get You More Ideal Clients

SimplifyMarketing your business serves ONE key purpose: creating awareness for the work you do and attracting ideal prospects who are looking for what you offer. With the dizzying array of marketing strategies available to you, it’s easy to think you have to do 92 different things to get results. Such is not the case. All you really need to do is this:

PLAN ~ Sure, you could approach your marketing haphazardly and in a disorganized fashion. However, you’ll find your efforts to be more fruitful and less stressful if you plan in advance what exactly you’re going to do to achieve your goal. That doesn’t mean you need to take off a week, hole up in your office and create a 50-page plan! Make this easy on yourself and keep things simple. Start your plan by asking yourself the following questions: Read more about 3 Activities That Get You More Ideal Clients

A Simple Analysis That Defeats Marketing Paralysis – Part 3 of 3

You’ve likely heard me say, “marketing is simply a matter of sharing solutions with people who are already looking for them.” To get the results you’re looking for (more clients, more income, more visibility, etc.) you must also market consistently.

I understand that it can be overwhelming trying to figure out what to do to grow your business and keeping to a schedule in actually getting the work done. However, there are a few tricks that will help you.

For a quick dose of clarity, review your business activity over the past 6-12 months, which will give you a clear picture of what’s working and not working in your business.

As you review your client list you’ll want to ask yourself: Read more about A Simple Analysis That Defeats Marketing Paralysis – Part 3 of 3

How to Get Back on Track With Your Goals and Increase Your Profits

on trackDo you remember the goals that you set for 2012? How are you doing with being on track with those? I am asking you this for a VERY important reason. I want you to focus on your goals, remember them and crush them!

Every year, people in general start the year off with fascinating expectations. But what normally happens to those expectations, goals or aspirations? By March or April, the target often becomes blurry and the objective is not accomplished.

It is my hope as a friend and mentor to keep you on track with the goals that you have set for your business and even your life. If you have fallen off track, try not to beat yourself up. Pull out those goals and put them in the forefront of your mind.

Being goal oriented and stretching yourself is part of being an entrepreneur. Sometimes, you miss the mark and don’t get the exact results you were looking for. That is understandable. But, it’s also preventable. Creating your version of a successful business is yours for the taking. All you need is a little planning, organization and consistency.

No matter the objectives that you have for your business, you can absolutely reach them if you create and implement a simple marketing plan.

Goal setting is easy! But for business owners who want to be successful, this is a MUST.

If you want different results in your business, you have to take different action. Perhaps you’re more of a “fly by the seat of your pants” entrepreneur, which means sitting down to create a plan isn’t exactly your idea of a good time. I get that. But this is why you do it.

Creating a plan helps us to change behaviors that aren’t working. It helps us to see specifically what we need to do to get where we want to be. That’s why you plan.

If you’ve struggled with planning and executing your marketing in the past, you may be wondering, “Sydni, where do I start?” The answer is simple.

Look at the 3 important points in your career: 1) where you have come from, 2) where you are now and 3) where you want to be. Now you can determine the gap between where you are currently and the end of your target.

Once you’re clear on the gap, then you want to determine exactly what you need to do to bridge the gap. While it’s nice to think “I want to create 5 new referral partners,” or “I want to increase my profits by 50%,” you’ll never see those goals accomplished unless you’ve got a marketing plan to pull you towards such a future.

Keep these questions in mind when you are planning your marketing activities going forward: Read more about How to Get Back on Track With Your Goals and Increase Your Profits

5 Ways to Use Your iPhone to Grow Your Business

I just joined the Apple family by getting my first iPhone a couple of months ago! I’ve been having so much fun with all the cool features and completely understand why when you go Mac, you never go back! 🙂

If you are a new user like me or considering getting an iPhone, I wanted to share a few nifty tricks I’ve discovered on how to grow my business using my trusty device:

 

 

[Read more…]

Enroll Your Next Client Within Days

reaching goalsIf you entered a contest that challenged you to enroll one new client next week, how would you go about doing so? Imagine that the stakes are VERY HIGH. The prize, $100,000 if you could just get one new client to work with you in your business. Would $100,000 be enough to get you excited about prospecting for clients?

I hope that you are excited because this is a reality. If you work feverishly to get in front of your ideal clients, you can truly operate a highly successful, profitable business! Think about why you started your business in the first place. What made you excited about being an entrepreneur? That is the very energy and zeal that you need to employ when you are marketing your solutions to the people who are already looking for you.

I want to share with you the strategies that we have used to build three successful businesses. First, I want to offer a disclaimer. If you don’t create a plan and WORK that plan, by doing what you need to do, you will not get new clients and thus build your business. Fair enough? Good! Let’s get started: Read more about Enroll Your Next Client Within Days

How Attending LIVE Events Can Sky Rocket Your Business

networkingOne of the ways that I quickly developed a base of ideal clients was by attending live events that cater to my target market. Over the years I have consistently attended workshops, events and seminars that attracted several hundred solo service professionals who were looking for tips and strategies to grow their business.

Why am I telling you this?  Because attending has been a MAJOR contributing factor in growing my business to its current level.  Did it cost me money to attend this?  YES!  (The registration fees have ranged from a few hundred to a few thousand dollars!)  Plus, I paid my own travel expenses AND took off time from my business.  But was it worth it?  ABSOLUTELY!  I’ve gotten at least one new client from every live event I’ve ever attended. Every single one.      [Read more…]

The Biggest Mistake in Your Marketing Plan

To market your business and to do it effectively, you need a marketing plan. Trying to just jump in and implement strategies as they come might seem like a carefree way to handle your marketing, but doing so will never create highly profitable results in your business.

For a marketing plan to create results, the plan must be developed with your specific business goals in mind. You cannot market a graphic design business the same way you market a retail product. For your marketing plan to work for you, it needs to be customized for what you do, who you serve and what you want to accomplish. You also need to avoid the number one biggest mistake you can make in your marketing plan. Read more about The Biggest Mistake in Your Marketing Plan

Best Marketing Tactics for Your Business

Marketing your services is what keeps you in business — so using the best marketing tactics to support your goals only makes sense. There are dozens of simple ways you can add impact to your marketing strategies — and many of them are right under your nose.

The best marketing tactics are the strategies you can implement right away, utilize with minimal effort, maintain on a regular basis and work into your budget and schedule. Here are a few of the best marketing tactics you can start using TODAY to create more profits in your business.    [Read more…]