It can be a challenge to determine how much to charge for your products and services. You need to charge enough to cover your costs and consistently generate a profit, but you don’t want to scare your prospects away. Pricing doesn't have to be a struggle. Follow these tips to price your services for … [Read more...]
Why Surveys Are a Great Tool to Help Your Spa Business Grow
Great salons and spas give their clients exactly what they need. To find out what your clients need, you have to get the inside scoop on them. How do great spas and salons get the insider info? They use surveys! Survey clientele to collect feedback on your staff, your services and what else you … [Read more...]
The Top Two Reasons Bloggers Don’t Get More Subscribers
Do you ever have this nagging question: “What is the best way to increase subscribers to my blog?” You probably already know that having great content with compelling headlines, published frequently, will help you increase the number of people who subscribe to your blog. And there's a lot more … [Read more...]
How to Find Great Partners for Webinars and Teleseminars
Webinars are a great way to build your audience – they give you an opportunity to "show and tell", which builds trust and credibility for your business. With webinars, you also have the opportunity to partner with another business offering complementary products and services, which can build your … [Read more...]
3 Steps to Paying Special Attention to Each Client
Clients are the lifeblood of your business – without them you wouldn’t have a business! To keep them coming back, you need to cater to their needs. To effectively cater to those needs, learn everything you can about the client. Follow this three step formula to craft business-boosting offers: 1. … [Read more...]
Three Keys to a Successful Webinar That Gets You Clients
Webinars are a prime way to build your audience and establish trust, but there’s a right way and a wrong way to go about doing them. By making sure your webinar provides value, and leaves participants wanting more of what you have to offer, you can get the most out of this form of … [Read more...]
5 Problems You Solve For Your Clients When They Walk in the Door
As a spa or salon owner, it's easy to fall into the trap of thinking your job is to provide services. It’s not! Your job is to SOLVE PROBLEMS. Your clients come to you looking for solutions, not services. A lot of the problems your clients need you to solve are emotional. Your client comes to you … [Read more...]
5 Ways to Grow Your Business with Evernote
If you’re anything like me, the minute you got your smartphone you were on the hunt for great apps. Having the right tools and resources at your disposal is essential to staying productive while you’re on the go. While there are a lot of apps out there that I use and I like, I’ve never found … [Read more...]
Your Instant Recipe for Following Up: When, Who and How
Ready to implement a follow up system that really works? Although you may want to try to streamline your follow up process by only following up with new clients, don’t do it! Your follow up plan isn’t the place to cut corners. You should follow up with all your clients, new and existing. Not sure … [Read more...]
How to Use Your Smartphone to Make Videos That Get You Clients
Creating a marketing video for your business used to mean booking time with a professional studio and paying a hefty price tag. Now you can do many of the same things using your own smartphone. Whether you have an iOS or Android device, you can use your smartphone or tablet as your personal video … [Read more...]
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