It’s tough to keep up with digital marketing trends, isn’t it? Every day there seems to be a new “must-have” app, new software programs, and new ideas about how to use digital tools to drive profits and win customers. A lot of these trends come and go, while others become staples of any solid … [Read more...]
How to Get Listed in the Right Online Business Directories
Originally published at Hoovers.com If your business is a local business, it’s highly likely that your customers are already using online business directories to find you. How likely? According to hyperlocal business monitor Street Fight, over 92% of internet users utilize online … [Read more...]
7 Ways Great Companies Keep Great Customers for Life
Customer retention is the key to brand longevity, customer loyalty, and steady profit growth over the lifetime of your business. When you’re able to attract and retain customers long-term, you can focus on providing better products and services to the customers you already have, instead of … [Read more...]
New, Now, Next: 5 Surprising Trends in the World of Corporate Supplier Diversity
APRIL IS ALWAYS one of my favorite months of the year. The beginning of second quarter is the perfect time to take stock of your goals for the year, analyze what’s working and what’s not, and make any needed adjustments with plenty of time left in the year to reach your goals. April is also … [Read more...]
7 Costly Mistakes to Avoid When Buying Online Ads
Originally published at Hoovers.com In 2016, it can be easy and cost-effective to target your audience using Search Engine Marketing across a variety of online channels. The trick is knowing which of those channels will give you the biggest Return on Investment (ROI), and which types of online … [Read more...]
5 Ways to Help Secure Alternative Financing for Your Small Business
Originally published at AccessToCapital.com Does the thought of applying for a traditional small business loan make you break out in a cold sweat? If you’re like a lot of small business owners, a traditional loan simply isn’t a possibility. Your business might not generate the kind of cash … [Read more...]
How to Prepare for a Lender Matchmaking Event: A Checklist of What to Bring
Originally published at AccessToCapital.com One of the most important steps to securing funding for your small business or startup is meeting your potential lender face-to-face. No other meeting or opportunity can have such an immediate, direct impact on the future of your business. After all, if … [Read more...]
5 Profit-Boosting Essentials For Your Small Business Website
Originally published at Hoovers.com Your website is much more than an online storefront for your small business. If properly optimized, your website can become one of the most important resources in your marketing toolkit. It can help your customers find you online, generate new leads, enhance … [Read more...]
How to Prepare for a Small Business Matchmaking Event
Originally published on DandB.com 10 actionable tips for landing your dream client Have you ever attended a small business matchmaking or networking event on a whim? If you decided to be spontaneous and show up to an event without preparing beforehand, you may have struck gold and landed a big … [Read more...]
How To Stay In Touch With Your Prospects And NOT Annoy The Heck Out Of Them
Some small business owners are hesitant to use email marketing consistently because they don't want to "bother" or "annoy" their audience. Have you ever felt that way? If so, you'll be glad to know that a simple change in perspective will help you overcome that obstacle and put you on the … [Read more...]
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