“Getting a foot in the door” when it comes to winning government contracts for women-owned businesses can seem to be a daunting task. “Set-asides” and special initiatives for women-owned businesses can be helpful, but often winning business requires a unique combination of strategy, ingenuity and … [Read more...]
How to Follow Up with Prospective Customers and Referral Partners After an Event
Picture this… You’ve just returned from a killer networking event. You mingled like a boss, rubbed some pretty impressive elbows, shared your vision and walked away with a pocket full of business cards. Now what? Networking is a powerful tool for marketing your business. Why? Because it … [Read more...]
How to Follow Up With Prospects (Even When You’re Insanely Busy)
Can you see yourself there? IMAGINE that every event you attend is filled to the brim with prospects – new clients, potential referral partners, and people who can’t wait to become paying customers. You leave the event with stacks of business cards – and you look forward to following up with … [Read more...]
7 Reasons to Use “Set It and Forget It” Marketing
It’s possible that you are too busy… Too busy running your business to effectively market and grow your business? If marketing feels like an afterthought and if you find yourself scrambling at the last minute to create compelling marketing campaigns… You are in the right place! There’s a … [Read more...]
How to Supercharge Your Marketing with Employee Advocacy
You probably already knew that your employees are your biggest business asset. But did you know they’re also your biggest marketing asset? In wave of new research conducted on the power of employee advocacy, no other group has been shown to be more influential when it comes to positive PR, brand … [Read more...]
Facebook Live to Help Boost B2B Profit
Originally published at Hoovers.com Like every other trend in digital marketing, video marketing is constantly shifting and evolving. If you’re just hopping on the video bandwagon, don’t worry – you’re not too late to take advantage of all this growing medium has to offer. In fact, it’s never … [Read more...]
Trans-Pacific Partnership (TPP): 5 Things Small Business Owners Should Know
Originally published on B2B.DnB.com The Trans-Pacific Partnership (TPP) is a massive trade agreement that impacts over 40% of the world’s economy. It aims to boost trade between a dozen nations around the world, all of whom are committed to economic growth through free, open trade. According … [Read more...]
How Going Green Can Win You Contracts, Clients, and Working Capital
Originally published on B2B.DnB.com What if you could reduce your carbon footprint, make a positive impact in the world, and snag the attention of venture capitalists while you’re at it? No, it’s not a dream come true. It’s one of the latest trends in supply chain economics. IFC and Puma … [Read more...]
How to Start Outsourcing Small Business Tasks in 5 Easy Steps
Originally published on B2B.DnB.com In the small business world, outsourcing is the process of hiring contractors to manage areas of your business you would otherwise do yourself. While the mainstream media tends to draw associations between outsourcing and job loss, outsourcing is actually … [Read more...]
7 Secrets of Online Event Marketing Success
Originally published at Hoovers.com Online events are fantastic for building brand awareness and driving small business sales. Unlike traditional events, which require a physical location and incur a variety of different hard costs, online events are low-cost and low-maintenance with the … [Read more...]
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