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Getting Certified as a Minority-Owned or Woman-Owned Business – What You Need to Know About Supplier Diversity

By Sydni Craig-Hart

Perhaps you've heard about "supplier diversity", or becoming "certified" as a minority-owned or women-owned business. Maybe you're curious to learn more. A certified minority-owned business (MBE) is a designation for businesses that are 51% owned, operated and/or managed by a minority. A … [Read more...]

Filed Under: Free Download, Supplier Diversity



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Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

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Healthy business

10 Things to Review to Assess the Health of Your Business

By Sydni Craig-Hart

Originally published on B2B.DnB.com The beginning of the year means it’s time to begin preparing for an even more profitable 2020. The first important thing you can do is to assess the health of your business as it stands today. Doing so can help you identify areas where improvements can be … [Read more...]

Filed Under: Business Management, Planning, Smart Marketing Tagged With: Business Growth, Marketing Strategy



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Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

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What Berry Gordy Taught Us About Small Business Success

By Sydni Craig-Hart

During a recent visit to Detroit, Michigan, Wil and I stopped by the iconic Hitsville USA for a tour! I have wanted to visit Motown for as long as I could remember, as perhaps like you, I grew up listening to SO many Motown artists thanks to my parents' appreciation for good music. So, I was … [Read more...]

Filed Under: Best Practices, Sydni's Thoughts



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Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

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Preparing for the 2017 NMSDC Opportunity Exchange

By Sydni Craig-Hart

Will we see you in Detroit next week? We’ve found after attending the conference for many years (and winning business as a result) that a little preparation goes a long way in helping you to feel confident and convey the value of what your company offers in a compelling way. Here are our top … [Read more...]

Filed Under: Networking



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Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com

Written Capabilities Statements Are Dead

By Sydni Craig-Hart

This is a Public Service Announcement: Written capabilities statements are dead! That is, if you want to sell to Technology companies. The members of the Technology Industry Group (TIG) have been actively encouraging diverse suppliers to create an explainer video to replace the traditional … [Read more...]

Filed Under: Marketing Advice



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Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

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Shortcuts to Success for Winning Federal Contracts

By Sydni Craig-Hart

Fran Dean-Bishop, the East Coast Managing Director of Supplier Diversity in Tech.  is an award-winning coach, master trainer and CEO of an 8(a) Certified, woman-owned small business, with a 15-year track record in leadership, teambuilding and public speaking. Fran has proven experience, in such … [Read more...]

Filed Under: Networking



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Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

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Supplier Diversity In Tech – 3Q17 Networking Reception Recap

By Sydni Craig-Hart

Thank you to those of you who were able to join us for the Q3 reception on August 29th! We enjoyed having you and learning more about your business.Thank you to those of you who were able to join us for the Q3 reception on August 29th! We enjoyed having you and learning more about your … [Read more...]

Filed Under: Networking



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Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com

Achieving Successful Supplier Diversity in 2017 & Beyond

By Sydni Craig-Hart

Now more than ever there is a growing demand on corporations to demonstrate ethical compliance and social responsibility. As such, many organizations are actively working toward achieving greater supplier diversity – that is, developing and strengthening relationships with suppliers that include … [Read more...]

Filed Under: Supplier Diversity



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Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com

How To Make The Best Use Of Time When Business Is Slow

By Sydni Craig-Hart

For businesses who find they have a lull in activity during the winter, it can be the perfect time to re-group and get organized with projects that you don’t have time to focus on during the busy season. You can put your down time to good use by evaluating these six aspects of your business and … [Read more...]

Filed Under: Business Management, Uncategorized



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Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com

7 Ways to Prepare Now for Your Busy Season

By Sydni Craig-Hart

It’s that time a year again. It’s a little colder or a lot colder and folks are getting ready for the holidays. Regardless of whether you own a retail shop, you are a lawyer, an accountant, or in the service industry, this may be the busy season for you. Nevertheless, like many small business … [Read more...]

Filed Under: Business Management



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Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com
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