You may have noticed that some emails you receive from top marketing gurus are three or four sentences tops. Other emails contain paragraph after paragraph of long, scrolling copy that seems to go on forever. Some small business owners swear by "the scroll," while others insist that short and … [Read more...]
Engagement Matters 24: How Virtual Assistants Can Boost Your Engagement Marketing
To astronomically increase your engagement with your target market, you need to have the right support systems in place. You cannot be in every place at once. BUT, you can certainly look like it. While you work on income generating activities, allow a supportive team member to care for the … [Read more...]
The Top 3 Email Programs for Busy Entrepreneurs
For many entrepreneurs and small business owners, email marketing remains something of a mystery. You know you’re supposed to be emailing your list, but when? How often? And what about? Choosing a great email program takes a lot of the guess-work out of email marketing, because you can measure … [Read more...]
Engagement Matters 23: A Case Study of the Power of Following Up
You've heard us say "the fortune is in the follow-up". Now we're going to show you what a successful follow-up strategy looks like. No matter how busy you are, what size your company is or what products and services you sell... you can apply the strategies shown in this video to create more leads … [Read more...]
7 Subject Line Tricks to Get Your Emails Opened
You get it. You need to be sending a regular email newsletter to stay in touch with prospects, create sales opportunities and increase engagement with your audience. What happens as soon as you hit send? You start looking at your reports to see who and how many people are opening your … [Read more...]
Engagement Matters 22: Bridge the Gap for Your Prospects in 3 Ways
You are the expert that your prospects are eagerly searching for. This is true because your company was started because there was a need in the marketplace for the solutions that you offer. Now, all you need to do is bridge the gap between the problems that your prospects struggle with and the … [Read more...]
5 Tips to Increase Your Email Deliverability
Guest Article By Ryan Pinkham, Constant Contact You put a lot of work into creating your email campaigns each month. The last thing you want is to have your email flagged as spam, and not be seen by the audience you’re trying to reach. If you’re a Constant Contact customer, you’re in luck! We … [Read more...]
Engagement Matters 21: How to Fill Your Money Pit by Following Up with Prospects
You can create an amazing referral based business if you add a follow up system to your marketing strategy. If you are not doing a great job at keeping your promises that you have made to your prospects, take a look at this video post. Start taking steps in the right direction to keep your marketing … [Read more...]
Video Case Study – How to Turn Your Ideal Client Profile Into Tens of Thousands of Dollars
Jill Addison, online video expert, has been following Smart Simple Marketing for some time and eagerly looks forward to each weekly article we publish. Watch as she shares how one of our articles clarified the concept of how to identify your ideal client profile and how she has turned that … [Read more...]
3 Easy Ways To Create Cash With Your Email Newsletter
How many times have you checked your email inbox today? How many times throughout the day do you check for new messages? The answer to these questions is likely more often than you'd like to admit. The good news is, though... you're not alone! Most of the prospective clients and customers you are … [Read more...]
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