Offline marketing is sometimes ignored by solo service professionals – but it shouldn’t be! By holding workshops and in-person appearances in your local area, you can increase your income, raise your public profile, and build a foundation for a stronger business in the future. In addition, you help … [Read more...]
Build Marketing Momentum and Increase Profits (SSMS Episode 37)
Are you great at what you do and passionate about using your expertise to help others? Are you full of ideas and excited to solve challenges for your target market but aren’t sure how to put all the pieces together to create a profitable business? If so, you're not alone. Check out today's podcast … [Read more...]
Step-by-Step Social Media for Busy Entrepreneurs
It isn't rocket science, but for a lot of small businesses, a simple step-by-step social media plan seems difficult to create. Yet, developing one takes all the intimidation and guess work out of using this popular tool for business marketing. If you've been holding off on using social media … [Read more...]
3 Simple Ways To Create Additional Streams of Income
At some point, many service professionals start to tire of trading their time for dollars, but may feel stuck in trying to figure out how to easily increase their income. However, diversifying your revenue is easier than you think! Adding new streams of income will help you grow a healthy business … [Read more...]
How to Keep Your Blog Interesting & Relevant
Blogging has been a great tool for me to share revenue generating tips with my audience, boost my visibility and drive traffic to my website. So of course, I recommend that my clients and students setup and maintain a blog for their business. (Really, EVERY business needs a blog!) But often they … [Read more...]
One Simple Strategy That Gets Clients to Say YES! (SSMS Episode 36)
Service providers of all types can quickly and easily increase their sales by offering bonuses and incentives. These will grab your prospects attention and make your packages irresistible. In this week's podcast below, learn what types of bonuses you can offer to your clients to sweeten the deal and … [Read more...]
Why Search Engine Marketing Research Is Important
Many of my clients come to me with preconceived ideas about what phrases they want their website to show up for on the search engines like Google. Sometimes they hand me a list, and say, "I want to be number one for these words, how much will it cost?" Before jumping into that conversation, I … [Read more...]
Guaranteeing Your Services: Lower Resistance to Get More Clients
When a prospect purchases services from you, they have to overcome any resistance they have to spending money. Even if they know they need the exact solution you're offering, and have the budget to spend on the services, there is typically a bit of a resistance. It’s a natural part of the sales … [Read more...]
3 Easy Strategies for Connecting With Ideal Clients (SSMS Episode 35)
The fact is a LOT of solo service professionals struggle to fill their practice with clients and keep a full pipeline of prospects. If this has been a challenge for you, I have good news. You CAN breakthrough the barriers keeping you from enrolling ideal clients into your business! Listen in to … [Read more...]
Marketing to Your Ideal Clients Made Easy
Many service professionals get overwhelmed with the idea of marketing themselves. Marketing is simply a matter of sharing solutions in an appealing way with people who are already looking for them. This becomes infinitely easier when you know exactly who you are marketing to – your ideal client. … [Read more...]
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