You've heard it said, "Ask and you shall receive.” This is NEVER truer then when it comes to asking for referrals. Many service professionals are hesitant to do this for a number of reasons. It might be because you are afraid of "bothering" the person you're speaking to, because you're worried about … [Read more...]
The Top 3 Strategies for Profitable Networking
One of the best ways to get your ideal clients interested in your solutions is very simple - talk to them about how you can solve their problems. You may already be telling people you know about what you do, but there is a lot more to talking to your target market than that. There are networking … [Read more...]
Old Marketing Methods That Get You New Clients
Whether you've been in business for one month or ten years, there are basic marketing strategies that ALWAYS work, but that are easy to overlook. As you look to meet your goals of generating a certain amount of revenue, working with a certain number of clients, or breaking into a certain market, you … [Read more...]
Use Success Stories to Sell Your Services
As a service professional, an important element of your marketing strategy is to highlight why you are THE premier solutions provider for your target market. When you showcase your expertise and how others' lives and business have improved because of working with you, your services and products will … [Read more...]
Connect With Your Clients On Their Terms – And Increase Your Profits!
If you want to fill your pipeline with prospects and increase your income, you have to speak the language of your ideal clients. When you speak their language, you’ll be able to connect with them on a deeper level and show that you understand their problems. Some solo professionals struggle with … [Read more...]
3 Keys to Providing the Right Solutions For Your Clients’ Needs
Successful service professionals know that they are problem solvers for their clients. Positioning yourself as a problem solver helps your clients instantly see how working with you will make a difference in their life and/or business. It can also help your unique business stand out in the market. … [Read more...]
Speak Your Client’s Language and Keep Your Pipeline Full
If you want to pump up your profits, you have to get clear about exactly what you are offering your customers and offer it to them in a way that is compelling and interesting. The best way to do this is to position yourself as a problem solver for your ideal prospects. If you can solve problems for … [Read more...]
How to Never Run Out of Clients (SSMS Episode 45)
Do you ever wonder why some service providers in your industry seem to have a wildly successful business while you are struggling along just trying to make ends meet? It's not likely that the star players in your industry are any smarter, better educated or better connected than you are. Their … [Read more...]
The Biggest Mistake in Your Marketing Plan
To market your business and to do it effectively, you need a marketing plan. Trying to just jump in and implement strategies as they come might seem like a carefree way to handle your marketing, but doing so will never create highly profitable results in your business. For a marketing plan to … [Read more...]
How to Create an Information Product That Sells (SSMS Episode 40)
Developing your own information product is an easy way to develop a new stream of income for your service business. If you’ve wondered about how to create your own info product and generate a profit, you’ll love this week’s podcast! I share five proven steps for creating a product that will be … [Read more...]
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