Thrive NOW™ was a full-day virtual summit hosted by Smart Simple Marketing on April 14, 2020, especially for small businesses that have been struggling since COVID-19 imposed unprecedented restrictions on us all. The live event was the result of conversations Sydni and I had with our clients, … [Read more...]
What Berry Gordy Taught Us About Small Business Success
During a recent visit to Detroit, Michigan, Wil and I stopped by the iconic Hitsville USA for a tour! I have wanted to visit Motown for as long as I could remember, as perhaps like you, I grew up listening to SO many Motown artists thanks to my parents' appreciation for good music. So, I was … [Read more...]
How To Create the Perfect Survey
Creating a survey is an easy, affordable, effective way to dig into your customer’s psyche, find out what they want, and discover exactly what they think of your brand. So why does it seem next to impossible to get people to take your survey in the first place? There is a science to survey … [Read more...]
How To Concoct Undeniably Irresistible Marketing Offers
You know that feeling… When it seems like your marketing is falling on deaf ears? If your customer engagement feels more like a monologue than a dialogue, it could be because your strategies are not pulling the right response. In other words, your ‘call to action’ (like click an email link) … [Read more...]
10 Ways That Your Small Business Can Compete With Big-Box Retailers
If you're going to compete with bigger businesses on your terms, you need to think and act quickly. Here are ten tips to guide you: Be agile when responding to your customers Like a speedboat compared to an oil-tanker, smaller businesses can move faster than larger ones when market conditions … [Read more...]
How to Gather Fabulous Testimonials About Your Work Without Feeling Uncomfortable
It feels great, doesn't it? To be commended for the great work you do is one of the best feelings. There’s nothing better than knowing you’ve truly made a difference in someone’s life or business and have helped them reach a new level of success. Even better than your personal feelings is the … [Read more...]
Startling Statistics on How Multitasking is REALLY Hurting Your Business
Your scheduling system is open. Instant message programs are pinging. Your unread email count is rising. Your Internet browser has 8 tabs open. There are 5 documents open on your desktop. Your calendar alerts are popping up and you stop to send a quick text message to a friedn. Sound familiar? You … [Read more...]
5 Easy Steps to Ending Your Procrastinating Habits for Good
Procrastination and distraction instantly derail your efforts to grow your spa or salon business and achieve your goals. Follow these five steps to banish distraction and work more efficiently: Step 1 - Get honest with yourself. This step is hard for most busy entrepreneurs. It can be difficult to … [Read more...]
How to Set Specific Marketing Goals for Your Business
Want to see increase the revenue at your spa or salon? You’ve got to set goals and take consistent action in working towards them! This may sound simplistic, but setting S.M.A.R.T. goals is key to making progress no matter what type of success you want to see. (S.M.A.R.T. stands for Specific, … [Read more...]
The Hottest “NEW” Thing You Can Do to Grow Your Business
There is always some “hot new thing” in the marketplace that is supposedly designed to end your marketing woes. Sometimes the new thing works, sometimes it doesn’t. But I want to share with you the new smart, simple, “hot”, “new” thing that IS working right now. What is that Hot New (or actually old … [Read more...]
