Small business marketing is not only necessary to your success as an entrepreneur, it's easier than you think. Statistics say your small business has a 1 in 6 chance of survival, but without effective, ongoing marketing, your odds are far less than that. Utilize proven small business marketing … [Read more...]
5 Keys to an Irresistible Services Menu
In last week’s article, we went over some of the basic steps to create a great services menu. As a service provider, your menu of services will be one of the critical factors in whether or not someone hires you. By paying attention to these five keys you can make sure that you are developing a menu … [Read more...]
4 Must Know Tips for Designing A Business Card That Gets Results (SSMS Episode 31)
Your business card is your doorway to new business and powerful partnerships. If your card isn't getting you the results you're looking for, you may be missing a few MUST have elements. In this session, I’ll share some tips for designing your new card so that you’ll get the attention you deserve! … [Read more...]
How to Stand Out From Your Colleagues and Create a Thriving Business (SSMS Episode 16)
You're not the only professional offering your particular service. To consistently attract YOUR ideal clients, you need to show prospects that you are the ONLY solution to their problems. So how do you go about doing this? How do you stand out from the pack? Implement what you learn in today's … [Read more...]
Are Your Marketing Materials Helping or Hindering Your Business?
One of the most important considerations in creating your version of a successful business is having a brand that reflects the high quality services you provide. Just because you have a small business, doesn't mean your brand should look "homemade". Everything you do from participating in … [Read more...]
Reinventing the Business Card – How To Optimize Yours To Attract More Clients
We all collect business cards. When you're out networking and meeting people, you get their business card and you give them yours. Then you get home or back to the office, you put their business card in a nice little pile and often never look at it again unless you need something, right? How can … [Read more...]
Resources for Developing Your Social Media Brand
Having a consistent brand across ALL of your marketing materials is critical to conveying a clear message to your audience. This includes the look and feel of your social media profiles. Social media is one of the easiest ways to connect with ideal clients in en-masse and you'll do well to … [Read more...]
