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MCM1 Unconscious Bias

What Is Unconscious Bias and How Does It Impact My Business?

By Sydni Craig-Hart

Your messages need to make a stronger connection... When it comes to business and marketing, you want your message not only to reach people—you want it to resonate, inspire and motivate them.  To get there, you need to be strategic about how you communicate with your target audience. And that … [Read more...]

Filed Under: Blogging Tagged With: #unconsciousbias, diversity



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Sydni Craig-Hart
Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com
Multicultural Marketing: Why You Need to Get Started

Multicultural Marketing: Why You Need to Get Started

By Sydni Craig-Hart

Originally published on ContentMarketingInstitute.com “We’ve missed the mark! We apologize.” That’s what you don’t want to have to say because your company inadvertently offended a diverse group of your target audience in your new campaign. But, don’t those sentences sound familiar? How often … [Read more...]

Filed Under: Featured, Multicultural Marketing, Video Tips Tagged With: diversity, Marketing Strategy



Share the loveShare on pinterest
Pinterest
Share on facebook
Facebook
Share on google
Google
Share on twitter
Twitter
Share on linkedin
Linkedin


Sydni Craig-Hart
Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com

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