You can ensure that your business thrives . . . Yes, it is possible even during economic uncertainty — keep reading. Smart business owners know that adapting marketing and business practices in response to economic fluctuations is vital for any successful business. During the global … [Read more...]
Thrive NOW™ Virtual Summit Session 3: Get Your Business Found Online and Attract New Customers
Thrive NOW™ was a full-day virtual summit hosted by Smart Simple Marketing on April 14, 2020, especially for small businesses that have been struggling since COVID-19 imposed unprecedented restrictions on us all. The live event was the result of conversations Sydni and I had with our clients, … [Read more...]
Surviving Coronavirus: What Small Businesses Should Be Doing Right Now
During the last month or so, post coronavirus and the new social distancing, we have noted two trends among our clients, especially those who operate in technology and small business sectors. First, we’ve seen organizations of all sizes doubling down on their marketing efforts. We learned from … [Read more...]
The Expat Woman Club [Member Spotlight]: Sydni Craig-Hart, 4th Generation Entrepreneur
Interview originally published by The Expat Woman Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with … [Read more...]
How Savvy Marketers Use Webinars for Consistent Engagement and Revenue Growth
This week, I was a first-time attendee at Webinar World, a user conference hosted by ON24, in San Francisco, CA. ON24 is an enterprise-level technology company that, per the comments on their website, “is on a mission to redefine how organizations engage with their audiences, powering interactive, … [Read more...]
Written Capabilities Statements Are Dead
This is a Public Service Announcement: Written capabilities statements are dead! That is, if you want to sell to Technology companies. The members of the Technology Industry Group (TIG) have been actively encouraging diverse suppliers to create an explainer video to replace the traditional … [Read more...]
3 Easy Steps To Creating Predictable Revenue In Your Business
You are very familiar with that feeling… Think back to two different time periods in your business. #1 - The time when business was dried up and producing ZERO revenue and… #2 - The time when your cup runneth over with too many clients and more income than you could handle When your … [Read more...]
7 Reasons to Use “Set It and Forget It” Marketing
It’s possible that you are too busy… Too busy running your business to effectively market and grow your business? If marketing feels like an afterthought and if you find yourself scrambling at the last minute to create compelling marketing campaigns… You are in the right place! There’s a … [Read more...]
5 Digital Marketing Trends That Work Wonders for Small Business
It’s tough to keep up with digital marketing trends, isn’t it? Every day there seems to be a new “must-have” app, new software programs, and new ideas about how to use digital tools to drive profits and win customers. A lot of these trends come and go, while others become staples of any solid … [Read more...]
5 Quickie Marketing Hacks for Busy Entrepreneurs
Staying on top of your marketing is a MUST DO if you want to enhance customer relationships and drive sales. But how in the world do you find the time to create something really great? The truth is that you don’t need more time to market your business. You simply need to spend the time you do … [Read more...]
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