[display_podcast] Stumbling into a marketing pitfall can happen even to the most seasoned entrepreneur. The key to avoiding these traps is knowledge. You must know what they are and where they are in order to keep your business out of harms way. Listen to this week's episode to learn 5 pitfalls … [Read more...]
Common Pitfalls That Are Killing Your Business (Despite Your Best Efforts)
Love it or hate it, marketing is a necessary part of creating a successful business. If you happen to reside in the "hate it" camp, it could be because you feel like marketing means you have to be pushy, sales-y or fake. We've all had the experience of having someone try to "sell" us and it doesn't … [Read more...]
Tapping Into Your Marketing Power Zone for Better Results (SSMS Episode 80)
[display_podcast] Do you feel overwhelmed by the multiple ways you can market your business? Or like you're shying away from some opportunities or methods that others seem to flock to? There's a simple solution to this problem. When you focus on your strengths, you'll find it easier than ever to … [Read more...]
How to Find Your Marketing Power Zone
Have you ever noticed on some treadmills that there is a setting called the "fat burning" zone? Theoretically, if you keep your pace, speed and incline at a certain level, you will maximize your work and keep your body in its prime "fat burning" zone. Which is obviously the goal if you are … [Read more...]
How to Create a Marketing Plan to Meet Your Goals
As you think back over the last year of your business, are you pleased with your results? I hope so. I am proud of what you accomplished and you should be too! Are there some goals that you didn’t quite reach? If so, you’re not alone! Being goal oriented and stretching yourself is part of being an … [Read more...]
Simple Tracking Tips for Better Marketing Results
If you want to get the best results from your marketing efforts, you’ve got to be strategic in your approach. Choosing the right strategies for your business starts with selecting techniques that fit your goals and the solutions your ideal prospects are looking for. Then you need to IMPLEMENT those … [Read more...]
Growing Your Email Marketing List to Build Trust and Increase Profits
A smart, simple way to engage ideal prospects is to leverage email marketing. Why? There are so many great reasons, not limited to the fact that: Most everyone has an email address. You can schedule your messages in advance. You can personalize your messages and really use the content … [Read more...]
3 Time Tested Online Marketing Strategies
Creating visibility for your business online can seem like a daunting task. There are many different options to choose from and you’ll likely find yourself in “analysis paralysis" if you try them all at one. That said you simply can’t ignore having an effective strategy for marketing your … [Read more...]
A Simple Formula for Effective Marketing
You have started a small business. Congratulations! Now, what is more important than starting a business? STAYING IN BUSINESS! We discussed recently the importance of having a powerful mindset that will support all of your business and life goals. It's also important to have the proper … [Read more...]
How Attending LIVE Events Can Sky Rocket Your Business
One of the ways that I quickly developed a base of ideal clients was by attending live events that cater to my target market. Over the years I have consistently attended workshops, events and seminars that attracted several hundred solo service professionals who were looking for tips and strategies … [Read more...]
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