We all collect business cards. When you're out networking and meeting people, you get their business card and you give them yours. Then you get home or back to the office, you put their business card in a nice little pile and often never look at it again unless you need something, right? How can … [Read more...]
How to Breakthrough Your Challenges and Get Back in Gear
It's hard to believe that more than half the year is over. It seems like time moves faster than you can keep up with when you are a solopreneur. There is so much to do and yet so little time. If you have felt "stuck" with where you're at in your business, especially as it relates to … [Read more...]
A Different Marketing Strategy: Participation on a Panel
Leveraging different ways to market your business is important to keep your name and service offerings on top of your target audience's mind. It also helps you diversify your marketing portfolio and measure the results of your activities to determine which methods work best for your … [Read more...]
Attend Live Events and Attract More Clients
One of the best strategies you can implement to have a successful business is attending live events, both to further your professional development and to connect with ideal prospects. Doing so will allow you to stay abreast of current trends in your industry, to connect with like minded … [Read more...]
The Ultimate Cheat Sheet To Networking That Makes You Money
For most small business owners, in-person networking is a significant piece of their ongoing marketing strategy. Getting out and meeting the right people is often the quickest way to enroll new clients into your practice and generate additional revenue. Though networking can open the door to … [Read more...]
How To Eliminate Your Fear of Marketing
Most of us started our business because we were passionate about a particular topic and found that we are REALLY good at helping others with their related challenges. That is a great reason to start a business! Unfortunately, it often happens that once you start your business, you realize that … [Read more...]
The Number One Reason You Don’t Make Big Money
At the beginning of each year, we set our New Year's Resolutions. We want to lose weight, we want to exercise, we want to travel more, WE WANT TO MAKE MORE MONEY. Some of us are really good at setting goals, and we know exactly how much money we want to make - down to the last penny. But, on … [Read more...]
Choosing A Target Market = More Money In Your Pocket
When I start working with a new client, one of the first tasks we work on is identifying their target marketing and creating their ideal client profile. Most of the time, the client will say something like, “if I focus on just one industry, I’m going to be missing out on working with other … [Read more...]
