When you think about talking with prospective clients about what you do, you may be tempted to tell them all about how you do what you do. But think about it - is that really what they want to know? Are they really interested in exactly what you do? In most cases, they aren’t. In reality, they … [Read more...]
Old Marketing Methods That Get You New Clients
Whether you've been in business for one month or ten years, there are basic marketing strategies that ALWAYS work, but that are easy to overlook. As you look to meet your goals of generating a certain amount of revenue, working with a certain number of clients, or breaking into a certain market, you … [Read more...]
Speak Your Client’s Language and Keep Your Pipeline Full
If you want to pump up your profits, you have to get clear about exactly what you are offering your customers and offer it to them in a way that is compelling and interesting. The best way to do this is to position yourself as a problem solver for your ideal prospects. If you can solve problems for … [Read more...]
Get More Done In Less Time (SSMS Episode 44)
Do you ever feel like you’re spinning your wheels with the marketing of your business? I have found time and again that tweaking your daily habits can make all the difference in how much you get done each day, which directly effects how close you can get to your goals. In this week’s podcast, I … [Read more...]
Three Practical Marketing Solutions You Can Use NOW
Practical marketing solutions are necessary to build a successful business. As a solopreneur, you don't have a full-fledged marketing department at your disposal. You need some practical marketing solutions to grow your business without exhausting all of your time or money. Practical marketing … [Read more...]
Three Affordable Marketing Ideas You Can Implement Today
I get it. You need some affordable marketing ideas you can implement without laying out a lot of cash. But how can you consider even affordable marketing ideas when the budget's tight, your client base is small and you're not quite so confident in your marketing skills? Affordable marketing is … [Read more...]
The No-Cost Way to Market Your Business and Grow Your Income
Whether you're in start-up mode or an established business owner experiencing a cash crunch, you may find yourself without as much capital as you'd like to spend on marketing your business. That may be your reality, but that is no excuse for not marketing your services. The only way you’re going … [Read more...]
5 Proven Steps to Creating Products Your Clients Want to Buy
An information product (info product) is just that - bundled information on a specific topic. Instead of working with a client in a coaching, consulting or similar setting, you are documenting your expertise and providing it to them in a self-study format. An info product can be a checklist, a cheat … [Read more...]
Build Marketing Momentum and Increase Profits (SSMS Episode 37)
Are you great at what you do and passionate about using your expertise to help others? Are you full of ideas and excited to solve challenges for your target market but aren’t sure how to put all the pieces together to create a profitable business? If so, you're not alone. Check out today's podcast … [Read more...]
3 Simple Ways To Create Additional Streams of Income
At some point, many service professionals start to tire of trading their time for dollars, but may feel stuck in trying to figure out how to easily increase their income. However, diversifying your revenue is easier than you think! Adding new streams of income will help you grow a healthy business … [Read more...]
