Keeping in contact with your target audience is an essential piece of creating your marketing plan. By knowing exactly what's going on with your ideal clients and knowing what their challenges are, you can provide the solutions exactly when the need it. Sometimes the solutions you provide are … [Read more...]
SSMS Episode #9 – How to Find The Hidden Profits in Your Business
Did you know there are pockets of money "hidden" in your business that you don't even see? It's true! For EVERY single client that I work with, the first thing I do is assess the opportunities in front of them (that they are too close to their business to see) and then create a "Money Map" to help … [Read more...]
Using the Upsell Strategy in Your Business to Create More Revenue
Upselling is not a new concept. It's actually deeply rooted in "regular" sales techniques. Think about how many upsell opportunities you encounter when purchasing virtually anything. For example: "What size fries would you like with your burger?" "How many ink cartridges would you … [Read more...]
SSMS Episode #8 – The #1 Thing Holding You Back from BIG Profits in Your Business
Have you set a goal for yourself and your business and find yourself struggling to make it happen? Are you wondering why having the business you desire seems just out of reach? If so, you're not alone. A lot of solo service professionals feel this way. The good news is the answer is very simple. And … [Read more...]
A Different Marketing Strategy: Participation on a Panel
Leveraging different ways to market your business is important to keep your name and service offerings on top of your target audience's mind. It also helps you diversify your marketing portfolio and measure the results of your activities to determine which methods work best for your … [Read more...]
How to Know EXACTLY What Your Ideal Client Needs
Working with your ideal clients and only your ideal clients doesn't have to be a fantasy. You can work with only the people you are meant to serve ALL the time - IF you know exactly what they want. Keeping in tune with what your ideal clients really want is the key to your success. So the first … [Read more...]
Strengthen Relationships and Attract More Clients With A Personal Note
Getting anything "good" in the mail these days is a challenge. Your mailbox is probably filled with bills, direct mail pieces (i.e. junk mail) and things you’d really rather not look at. Think about the last time you actually received a greeting card or personal handwritten note in the mail. … [Read more...]
Attend Live Events and Attract More Clients
One of the best strategies you can implement to have a successful business is attending live events, both to further your professional development and to connect with ideal prospects. Doing so will allow you to stay abreast of current trends in your industry, to connect with like minded … [Read more...]
Choose Specific Marketing Strategies for Specific Results
Marketing your business is not a one-time event that you participate in when you need to attract new clients or increase your revenue. To create long-term success in your business, you need to market consistently - each day, each week and each month to grow your business and attract a steady stream … [Read more...]
The #1 Way to Get More Clients from Your Website
There is one simple technique that can help you convert website visitors to potential clients. Having a website is more than just a "necessary" marketing piece. It's a critical step in helping potential clients find you, and qualifying that candidate before they even contact you. Part of your … [Read more...]
