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Market Research: A Critical Step for Business Success

By Sydni Craig-Hart

Keeping in contact with your target audience is an essential piece of creating your marketing plan.  By knowing exactly what's going on with your ideal clients and knowing what their challenges are, you can provide the solutions exactly when the need it. Sometimes the solutions you provide are … [Read more...]

Filed Under: Business Management, Marketing Strategy, Planning, Resources Tagged With: Consistent Target Market Contact, Market Research Campaign, Smart Simple Marketing, Sydni Craig-Hart



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Sydni Craig-Hart
Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com

SSMS Episode #9 – How to Find The Hidden Profits in Your Business

By Sydni Craig-Hart

Did you know there are pockets of money "hidden" in your business that you don't even see? It's true! For EVERY single client that I work with, the first thing I do is assess the opportunities in front of them (that they are too close to their business to see) and then create a "Money Map" to help … [Read more...]

Filed Under: Attract Perfect Clients, Business Management, Marketing Strategy, Planning, Podcast Tagged With: Ideal Clients, Marketing Strategy, Money Map, Planning, Smart Simple Marketing, Sydni Craig-Hart



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Sydni Craig-Hart
Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com

Using the Upsell Strategy in Your Business to Create More Revenue

By Sydni Craig-Hart

Upselling is not a new concept.  It's actually deeply rooted in "regular" sales techniques.  Think about how many upsell opportunities you encounter when purchasing virtually anything. For example: "What size fries would you like with your burger?" "How many ink cartridges would you … [Read more...]

Filed Under: Business Management, Marketing Strategy, Planning Tagged With: Affiliate Marketing, Marketing Strategy, Smart Simple Marketing, Sydni Craig-Hart, Upsell Strategy



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Sydni Craig-Hart
Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com

SSMS Episode #8 – The #1 Thing Holding You Back from BIG Profits in Your Business

By Sydni Craig-Hart

Have you set a goal for yourself and your business and find yourself struggling to make it happen? Are you wondering why having the business you desire seems just out of reach? If so, you're not alone. A lot of solo service professionals feel this way. The good news is the answer is very simple. And … [Read more...]

Filed Under: Accountability, Marketing Strategy, Planning, Podcast Tagged With: Accountability, Marketing Goals, Planning, Smart Simple Marketing, Sydni Craig-Hart



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Sydni Craig-Hart
Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com

A Different Marketing Strategy: Participation on a Panel

By Sydni Craig-Hart

Leveraging different ways to market your business is important to keep your name and service offerings on top of your target audience's mind.  It also helps you diversify your marketing portfolio and measure the results of your activities to determine which methods work best for your … [Read more...]

Filed Under: Business Management, Marketing Mindset, Marketing Strategy, Networking Tagged With: Marketing Mindset, Networking, Smart Simple Marketing, Sydni Craig-Hart



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Sydni Craig-Hart
Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com

How to Know EXACTLY What Your Ideal Client Needs

By Sydni Craig-Hart

Working with your ideal clients and only your ideal clients doesn't have to be a fantasy.  You can work with only the people you are meant to serve ALL the time - IF you know exactly what they want.  Keeping in tune with what your ideal clients really want is the key to your success. So the first … [Read more...]

Filed Under: Attract Perfect Clients, Business Management, Marketing Strategy, Networking Tagged With: Ideal Clients, Networking, Smart Simple Marketing, Sydni Craig-Hart



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Sydni Craig-Hart
Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com

Strengthen Relationships and Attract More Clients With A Personal Note

By Sydni Craig-Hart

Getting anything "good" in the mail these days is a challenge.  Your mailbox is probably filled with bills, direct mail pieces (i.e. junk mail) and things you’d really rather not look at.  Think about the last time you actually received a greeting card or personal handwritten note in the mail.  … [Read more...]

Filed Under: Attract Perfect Clients, Business Management, Marketing Strategy, Maximizing Your Time, Planning Tagged With: Client Relations, clients, handwritten note, marketing, potential clients, Smart Simple Marketing, Sydni Craig-Hart



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Sydni Craig-Hart
Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com

Attend Live Events and Attract More Clients

By Sydni Craig-Hart

One of the best strategies you can implement to have a successful business is attending live events, both to further your professional development and to connect with ideal prospects.  Doing so will allow you to stay abreast of current trends in your industry, to connect with like minded … [Read more...]

Filed Under: Business Management, Marketing Mindset, Marketing Strategy, Maximizing Your Time, Networking Tagged With: business, ideal client, marketing, Networking, networking event, potential clients, Smart Simple Marketing, Sydni Craig-Hart



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Sydni Craig-Hart
Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com

Choose Specific Marketing Strategies for Specific Results

By Sydni Craig-Hart

Marketing your business is not a one-time event that you participate in when you need to attract new clients or increase your revenue. To create long-term success in your business, you need to market consistently - each day, each week and each month to grow your business and attract a steady stream … [Read more...]

Filed Under: Blogging, Business Management, Marketing Strategy, Networking, Resources, Social Media Marketing Tagged With: Blogging, email, marketing, marketing strategies, Networking, radio shows, Smart Simple Marketing, social media, Sydni Craig-Hart, teleseminars, video



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Sydni Craig-Hart
Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com

The #1 Way to Get More Clients from Your Website

By Sydni Craig-Hart

There is one simple technique that can help you convert website visitors to potential clients.  Having a website is more than just a "necessary" marketing piece.  It's a critical step in helping potential clients find you, and qualifying that candidate before they even contact you. Part of your … [Read more...]

Filed Under: Attract Perfect Clients, Marketing Strategy, Planning Tagged With: clients, ideal client, Planning, questions, website



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Sydni Craig-Hart
Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com
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