Originally published at Hoovers.com Your website is much more than an online storefront for your small business. If properly optimized, your website can become one of the most important resources in your marketing toolkit. It can help your customers find you online, generate new leads, enhance … [Read more...]
(Very) Low Cost Market Research Tips for Small Businesses
In order to stay successful and relevant as a small business owner, you have to “give the people what they want.” That means never leaving business decisions to chance or guesswork, and always basing your next move on client feedback and market research. Market research isn’t just for big … [Read more...]
4 Email Marketing Secrets That You Need To Deploy… NOW
You need to know this… That is the reason I will share all of the details with you right here, right now. As a small business owner, roughly 90% of your business comes from repeat clients and customers. But what about the other 10%? The most successful businesses are the ones that are … [Read more...]
Quality vs. Quantity: Which Relationship Marketing Style is Best for Your Company?
How you communicate with and engage your customers is the most important aspect of your business and your brand. After all, it is in building long-lasting connections that you build long-lasting businesses. Just like your overall marketing strategy, your relationship marketing style does not come … [Read more...]
Webinar LAUNCH: Your 7-day, Step-By-Step Guide to Effectively Marketing Your Webinar
You may have noticed that it takes a LOT of effort to increase webinar attendance. That's because in business and in marketing, you get out of it what you put in, especially in terms of energy, time, and resources. The more time and energy spent on webinar marketing before the event, the greater … [Read more...]
19 Winning Ways to Market Your Next Webinar
One of the most challenging aspects of webinar marketing is getting people to attend your webinar (not to mention getting people to buy once they’re there!). But there’s a reason webinars are one of the most effective content marketing strategies out there – because they work. The key to … [Read more...]
7 Common Webinar Mistakes (and How To Avoid Them)
A webinar is one of the most involved - and most rewarding - arrows in your marketing quiver. Because webinars include a lot of moving parts like opt-in pages, social integration, audio/visual components, and slide shows, it's no wonder that many small business owners commit these 7 common webinar … [Read more...]
How To Get Customers To Do What You BOTH Want
Engagement Matters Episode 36: Consumers want to gobble up all of the valuable resources that you provide for them. The method for delivering these resources is irrelevant. What is important, however, is that you help them to take the next best step that will guide them to solve a pressing problem … [Read more...]
3 Ways to Monetize Your List with Affiliate Offers
Your customers have specific needs, needs that you're working hard to fulfill and over-deliver with practical solutions. The #1 rule of small business is that you can't be all things to all people. Sometimes your customers need things your business can't provide. When that happens, incorporating … [Read more...]
Why Use Email Automation?
Engagement Matters Episode 30: How can you build an audience of thirsty prospects, nurture the relationships, solve problems and increase your revenue all while your eyes are closed and your hand are tied behind your back? It's called email marketing automation - baby! Let me show you how we do it. … [Read more...]
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