You've heard it said, "Ask and you shall receive.” This is NEVER truer then when it comes to asking for referrals. Many service professionals are hesitant to do this for a number of reasons. It might be because you are afraid of "bothering" the person you're speaking to, because you're worried about … [Read more...]
The Top 3 Strategies for Profitable Networking
One of the best ways to get your ideal clients interested in your solutions is very simple - talk to them about how you can solve their problems. You may already be telling people you know about what you do, but there is a lot more to talking to your target market than that. There are networking … [Read more...]
Networking Tips for Introverts – 6 Easy Steps
Let's face it. Not everyone loves networking. For some the very thought makes them queasy. Yet, inherently, most service professionals know that effective networking is often the fastest path to generating more cash for their business. So if you are on of those who would rather do yourself … [Read more...]
Old Marketing Methods That Get You New Clients
Whether you've been in business for one month or ten years, there are basic marketing strategies that ALWAYS work, but that are easy to overlook. As you look to meet your goals of generating a certain amount of revenue, working with a certain number of clients, or breaking into a certain market, you … [Read more...]
Connect With Your Clients On Their Terms – And Increase Your Profits!
If you want to fill your pipeline with prospects and increase your income, you have to speak the language of your ideal clients. When you speak their language, you’ll be able to connect with them on a deeper level and show that you understand their problems. Some solo professionals struggle with … [Read more...]
How To Host a Successful Meetup
Meetup.com is one of my favorite marketing resources for many reasons. Perusing the various groups listed on the site will allow you to locate a specific demographic of people who are interested in specific topics. Not only can you join and interact with the groups online you can actually "meet up" … [Read more...]
Grow Your Business With These 4 Keys to a Winning Workshop
Offline marketing is sometimes ignored by solo service professionals – but it shouldn’t be! By holding workshops and in-person appearances in your local area, you can increase your income, raise your public profile, and build a foundation for a stronger business in the future. In addition, you help … [Read more...]
5 Simple Steps to Creating Profitable Partnerships and Joint Ventures
Even though you’re a solo service professional, you don’t have to go it alone when it comes to building your business. Partnering with other service professionals that serve the same market in a different way can really pay off. For example, if you’re a professional organizer, you’re probably … [Read more...]
How to Network Your Way to Success by Attracting Your Ideal Clients
Networking. Love it or not, when done correctly, it's one of the easiest and fastest ways to grow your business and attract ideal clients. Service professionals who do not LOVE networking often feel that way because they have convinced themselves that they aren't good at it. Another common … [Read more...]
How to Turn Clients into Raving Fans with Referral Incentives
Having a client or another service professional refer you to someone in their network is the ULTIMATE compliment. It shows that they value your work and that you've made a significant difference in their life and/or business. It lends credence to your abilities and provides a measure of … [Read more...]
