You've gotten clear on what you want to accomplish in your business. You've set specific, measurable goals for yourself. You've mapped out a plan and scheduled time on your calendar to take consistent action. What else can you do to ensure that you achieve your goal of consistently attracting … [Read more...]
How to Fine Tune Your Marketing Efforts To Attract More Clients – Part 3
Last week we discussed how to set achievable goals for your business and why this is so important. The next step is to simply start taking action. Unfortunately, this is often where service professionals get stuck. If we allow it to, analysis paralysis can set in and we can find ourselves … [Read more...]
How to Fine Tune Your Marketing Efforts to Attract More Clients – Part 2
Last week we discussed how to get clear on what is (and what is not) working in your business, so that you can make the necessary adjustments and start seeing better results with your marketing. Once you are clear on what you'd like to change and just what your baseline is, it's time to start … [Read more...]
How to Fine Tune Your Marketing Efforts to Attract More Clients – Part 1
One of the most important elements of effective marketing is often the most difficult for solo service professionals to maintain. That is marketing consistently. To keep your pipeline filled with ideal clients who happily and readily pay for your solutions, you MUST market your business … [Read more...]
How To Create Better Results For Your Clients While Boosting Your Income (SSMS Episode 18)
Would you like to learn a simple secret to ensure that your clients get the BEST possible results from working with you, while at the same time boosting your profits? Of course! The answer lies in how you package and present your services. With ONE simple tweak to how you offer your services you … [Read more...]
How to Eliminate Marketing Overwhelm
Are you confused by the "noise" of all the different strategies available to market your business? You may hear one “expert” saying you HAVE to do social media or else you can’t have a thriving business. Someone else is saying that you HAVE to do pay-per-click advertising to drive traffic to your … [Read more...]
How to Turn Your Vacation into a Profit Boosting Opportunity
As the year starts to wind down, perhaps you're starting to think about taking a well-deserved break. Maybe you're planning a vacation or a holiday getaway to visit family. Whatever the case, consider how you can use the opportunity to create more exposure for your business. Nothing can … [Read more...]
How to Host Your Own Workshop to Attract Ideal Clients En-Masse and Boost Your Profits
As you consider which marketing strategies to pursue that fit your voice and your message, it's important to remember that offline marketing is just as powerful as having a strong online presence. In some cases it can even be more powerful. One way to position yourself as the expert and attract … [Read more...]
Market Research: A Critical Step for Business Success
Keeping in contact with your target audience is an essential piece of creating your marketing plan. By knowing exactly what's going on with your ideal clients and knowing what their challenges are, you can provide the solutions exactly when the need it. Sometimes the solutions you provide are … [Read more...]
SSMS Episode #9 – How to Find The Hidden Profits in Your Business
Did you know there are pockets of money "hidden" in your business that you don't even see? It's true! For EVERY single client that I work with, the first thing I do is assess the opportunities in front of them (that they are too close to their business to see) and then create a "Money Map" to help … [Read more...]
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