Interview originally published by The Marketing Cloudcast a podcast by Salesforce Marketing to different personas, understanding your audience and making sure they are diversely represented is crucial to every organization's success. In this episode our guest Sydni Craig-Hart - CEO of Smart … [Read more...]
How Savvy Marketers Use Webinars for Consistent Engagement and Revenue Growth
This week, I was a first-time attendee at Webinar World, a user conference hosted by ON24, in San Francisco, CA. ON24 is an enterprise-level technology company that, per the comments on their website, “is on a mission to redefine how organizations engage with their audiences, powering interactive, … [Read more...]
Webinar Checklist: 5 Must-Have’s For Massive Webinar Success
Have you ever wondered why some webinars are wildly successful, while others fall flat? Or why some webinars enjoy thousands of attendees while others are attended by 20 people, tops? The truth is that successful webinars follow a proven checklist that virtually guarantees their success. This … [Read more...]
3 Powerful Marketing Tools to Create Customers for Life
As a small business owner, you’ve probably given some thought to your target market. After all, you’re not trying to sell life-coaching services (or basket weaving classes, or SEO eBooks) to everyone in the world. Right? You’re simply trying to sell your product or service to the people who want … [Read more...]
Engagement Matters 03: Creating A Referral Based Business
Who can you invite to a join your referral circle? Focus on individuals whom you know, like and trust, as well who offer a product or service complementary to your own. Invite them to schedule a regular meeting and let them know you want to learn more about their business so you can send them … [Read more...]
How to Network and Close The Sale
Networking to generate leads for your small business is a highly lucrative strategy IF you implement the 4 tips I mention in this video. Learn how to engage your prospective client and close the deal with ease! If you haven't already done so NOW is the time to sit down and map out your … [Read more...]
Use Automated Email Messages to Keep the Money Rolling In
Did you know that it takes approximately 7 interactions with a prospective client before they buy from you? Because of this, it’s important that you capture every name and email address that you can from visitors to your website and follow up with them quickly to start getting to know them and … [Read more...]
Spring Clean Your Marketing For Success
Just like closets and cupboards, marketing strategies and assets can accumulate clutter over the course of the year – It’s time for some spring cleaning. My friends over at PR Web shared with me three great tips on how to make sure your marketing is current, polished, and efficient: 1. Clean … [Read more...]
How to Get to the Top 1%
If the reason you're not consistent with your marketing has to do with a bad habit of starting projects and not finishing them, let me help you banish that bad habit! Join me on Thursday, February 14th for a FREE 30-minute webinar on "How to Finish What You Start and Achieve Your Goals!" Get … [Read more...]
Ready to Build a Website? Here’s What You Need
When your website is set up correctly, and focused just right on your ideal clients, it can be a 24/7 sales and marketing tool for your business. Unfortunately, far too many small business owners are missing out on important keys that can make or break their businesses. Don't be one of them! Having … [Read more...]
