It’s tough to keep up with digital marketing trends, isn’t it? Every day there seems to be a new “must-have” app, new software programs, and new ideas about how to use digital tools to drive profits and win customers. A lot of these trends come and go, while others become staples of any solid … [Read more...]
The Webinar That Keeps on Giving: 3 Simple Ways to Re-purpose Your Webinar and Win More Customers
It takes a lot of work to create a great webinar. After preparing your content, dealing with technical issues, working hard to increase attendance, and finally winning new customers, you may be asking yourself - what's next? While your live webinar event may be over, that doesn't mean your … [Read more...]
Webinar Marketing for Newbies: 5 Steps To Creating and Marketing Your First Webinar
If you’ve never created a webinar before, the thought of webinar marketing can be really intimidating. You’re probably wondering... How will I work out the technical aspects of holding a webinar? How do I give people access to the webinar? What platform should I use for hosting the … [Read more...]
How To Get Customers To Do What You BOTH Want
Engagement Matters Episode 36: Consumers want to gobble up all of the valuable resources that you provide for them. The method for delivering these resources is irrelevant. What is important, however, is that you help them to take the next best step that will guide them to solve a pressing problem … [Read more...]
Top 7 Ways to Convert Prospects to Clients with Great Content
Content marketing has been the industry's hottest buzz phrase for the past several years, but what does "content marketing" really mean? In short, it refers to the creation and distribution of great content that is either written, visual, or audio. Sharing your brand's message via content … [Read more...]
Build a Subscriber List That Begs to Hear From You
Have you ever played the board game Monopoly? As you may know, the objective of the game is to become the wealthiest player through buying renting and selling property. The moniker itself tells you the whole point of playing. How can the objective of Monopoly help you to build your business? Just … [Read more...]
Getting Found Online – Tips on Keyword Research
Attracting high-quality prospects online has a lot to do with the language you use in your content. You want to strike a careful balance between a conversational, engaging tone and including keywords and keyword phrases that your prospects would type into their search engine when they go online … [Read more...]
5 Content Marketing Strategies That Get You Clients
There are likely tens of thousands of people who need the solutions that you provide. It is up to you to make sure that they receive your information in a way that is going to produce the greatest results in the least amount of time. Content marketing is the way to create lasting relationships with … [Read more...]
How to Magnetically Attract Ideal Clients
I got this email in my Inbox a few days ago: Greetings Sydni: I am so overwhelmed and excited at the same time with all of the information you provided on your website! I have been an Admin/Exec Assistant for over 13 years and have wanted to start my own business for the last 5 years but never … [Read more...]
Questions From Readers: What do I write about?
Q. Hi Sydni! I keep hearing you talk about the benefits of content marketing and I really want to use this strategy in my business. I've started an email newsletter (that I don't keep up with consistently) and I've also started a blog but it looks rather sparse. One thing that holds me back is … [Read more...]
