When you think about talking with prospective clients about what you do, you may be tempted to tell them all about how you do what you do. But think about it - is that really what they want to know? Are they really interested in exactly what you do? In most cases, they aren’t. In reality, they … [Read more...]
One Simple Strategy That Gets Clients to Say YES! (SSMS Episode 36)
Service providers of all types can quickly and easily increase their sales by offering bonuses and incentives. These will grab your prospects attention and make your packages irresistible. In this week's podcast below, learn what types of bonuses you can offer to your clients to sweeten the deal and … [Read more...]
Boost Your Bottom Line with Bonuses and Incentives
One of the best ways to entice buyers to grab one of your service packages is to add bonuses and/or incentives to make the offer compelling and irresistible. Bonuses and incentives can have little or no cost to you, but they definitely add value for your prospects. In your clients’ eyes, you are … [Read more...]
Create Profitable Packages in 5 Easy Steps (SSMS Episode 34)
Creating a compelling services menu for your business is one of the most important aspects of your marketing. Unfortunately, many professionals just slap up a list with prices and hope for the best! They are missing out on a great opportunity to entice their prospects and encourage them to buy. In … [Read more...]
3 Simple Steps to Creating Packages That Sell (SSMS Episode 33)
If you have ever struggled to package and price your services, you'll really appreciate this week's podcast. I share a simple three step system to create packages that not only boost your income but are irresistible to clients. Once you learn the keys to identifying what they need, you’ll be able to … [Read more...]
How to Create Profitable Partnerships in Just 5 Easy Steps (SSMS Episode 32)
Partnering with other service professionals can spell big boosts in your business - but how do you do it in a way that's beneficial to you both? In this podcast, I share five steps to finding and approaching individuals with whom you can create powerful, profitable partnerships. I also share … [Read more...]
7 Simple Steps to Eliminating Marketing Overwhelm
Have you ever felt overwhelmed when trying to market your business? Perhaps you are confused by the many options available and you don't know where to start? Or maybe you are an entrepreneur who finds yourself so busy working with clients, putting out fires, and trying to catch up that you … [Read more...]
Choose Specific Marketing Strategies for Specific Results
Marketing your business is not a one-time event that you participate in when you need to attract new clients or increase your revenue. To create long-term success in your business, you need to market consistently - each day, each week and each month to grow your business and attract a steady stream … [Read more...]
The Ultimate Cheat Sheet To Networking That Makes You Money
For most small business owners, in-person networking is a significant piece of their ongoing marketing strategy. Getting out and meeting the right people is often the quickest way to enroll new clients into your practice and generate additional revenue. Though networking can open the door to … [Read more...]
The Number One Reason You Don’t Make Big Money
At the beginning of each year, we set our New Year's Resolutions. We want to lose weight, we want to exercise, we want to travel more, WE WANT TO MAKE MORE MONEY. Some of us are really good at setting goals, and we know exactly how much money we want to make - down to the last penny. But, on … [Read more...]
