Is your blog site a stagnant piece of marketing real estate that is losing its readership? One of the things we hate to see is an intelligent business owner who is missing out on major engagement with his or her target market. A few ways to keep your audience engaged is to pump life into your … [Read more...]
15 Fresh Ingredients to Cook Up A Profitable Email List From Scratch
Whether your business “recipe for success” is focused on a few key milestones or you have a big, hearty vision you’re working to achieve, you’re going to get the best results when you use high-quality "ingredients." By that I mean you can "cook up" a profitable email list that is highly … [Read more...]
How To Reach, Teach and Profit By Hosting Educational Events
You might think that only large organizations host educational events. But according to a recent study I read, more than 40 percent of small businesses hold events. Of those small business that hold events, seminars and classes account for the highest percentage of events held. What’s the … [Read more...]
Engagement Matters 11: Build a Community to Make Marketing Easier
Create massive engagement with people in your target market by adding this tool to your marketing strategy. Bring prospects to your doorstep by building a community. LinkedIn gives you a free platform to build a huge following of prospects and clients. Be a resource for your target market by … [Read more...]
How To Know Exactly What Your Audience Wants To Buy From You
Have you ever presented a product or service offer to your audience that you were beyond excited about? But then quickly found out you were the only person excited about it because very few (or no one) expressed an interest? (This has happened to us a few times. You live and learn, right!) Not … [Read more...]
Engagement Matters 8: Easy Video Creation For People Who Hate How They Look & Sound on Camera!
If you aren't getting a piece of the YouTube pie, check out this video to see why you should. Adding video to your marketing mix is easier than you may think. You do not need to show your face or play the sound of your voice. Trust me! I show you how in this video and still create engagement. … [Read more...]
4 Ways to Keep Your Clients and Prospects Interested In Your Offers
As you start to plan your marketing activities for the new year, one aspect of your strategy you will want to give serious thought in the coming year is developing a higher level of engagement. Engagement simply means your audience’s reaction to your marketing. It’s when they follow through on … [Read more...]
3 Easy Ways to Simplify Your Marketing Efforts
Many entrepreneurs reach out to me for help because they have hit a wall and finally got sick of their perpetual state of overwhelm. Have you ever found yourself trying to figure out which way is up? Or perhaps you've been completely confused about what steps to take to grow your … [Read more...]
Using Video Marketing To Grow Your Business (Without Showing Your Face!)
Looking for a simple, inexpensive and HIGHLY effective way to capture the attention of your next ideal client? Do you struggle to convey the value of what you have to offer and wish you could “just show them (your target market) how it works?" Then, you need to implement video into your … [Read more...]
Questions From Readers: How To Get Started With Video Marketing
Q. “I see that you have incorporated some video into your website. How do you create those? I mean, I try to blog once or twice a week but I’ve never done the video blogging thing. I didn’t even have a YouTube page just yet. How do I get started?” ~ C. Chapelle, New York, NY … [Read more...]
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