You are going to discover an important secret… It’s a secret that many small business owners ignore, but so desperately NEED. (I want to lead you from the group of “ignor-ers”. So keep reading.) Intentionally, Smart Simple Marketing disappeared! Why would we go missing for … [Read more...]
Quality vs. Quantity: Which Relationship Marketing Style is Best for Your Company?
How you communicate with and engage your customers is the most important aspect of your business and your brand. After all, it is in building long-lasting connections that you build long-lasting businesses. Just like your overall marketing strategy, your relationship marketing style does not come … [Read more...]
Grow Your Business By Creating A Community
Engagement Matters Episode 33: Do you want customers and clients to stick around with your company for months and years to come? Then give them plenty of reason to do so. Learn how you can build communities of prospects and clients. … [Read more...]
How to Stop Cloning Unsuccessful Businesses
“Whenever you find yourself on the side of the majority, it is time to pause and reflect.” ~ Mark Twain What makes you different? One thing that makes humans amazing is that there are not (and never have been) two people that are exactly alike. Try matching your fingerprints or dental … [Read more...]
Engagement Matters 17: How To Become An Engagement Juggernaut
Connecting with the right groups of people is important as an entrepreneur. Who are the people with whom you need to build relationships? They are prospects, clients and referral partners! See how you can become an engagement juggernaut by staying engaged with the groups of people who build your … [Read more...]
How To Know Exactly What Your Audience Wants To Buy From You
Have you ever presented a product or service offer to your audience that you were beyond excited about? But then quickly found out you were the only person excited about it because very few (or no one) expressed an interest? (This has happened to us a few times. You live and learn, right!) Not … [Read more...]
Build a Subscriber List That Begs to Hear From You
Have you ever played the board game Monopoly? As you may know, the objective of the game is to become the wealthiest player through buying renting and selling property. The moniker itself tells you the whole point of playing. How can the objective of Monopoly help you to build your business? Just … [Read more...]
List Building Tips To Get More Clients
Email marketing is, by far, the most cost effective online marketing strategy around. A recent statistic I read shared that for every $1 spent, $44.25 is the average return on email marketing investment. (Source: Experian) To utilize email marketing, however, of course you must have a list of … [Read more...]
5 Tech Tools That Help Prospective Clients Find You
One thing entrepreneurs never have enough of is time. A lack of time is often cited as a reason why some small business owners aren’t consistent with their marketing efforts. I can’t give you any “magical” tips on pulling time out of thin air, but I can share with you 5 tools that will help … [Read more...]
7 Memorable Steps To Accomplish Your 2014 Goals
Let me be honest with you. I HAVE A HARD TIME STAYING FOCUSED. Whew, it feels good to get that out (more on this later). Just last week, Wil and I finished putting onto paper our major business goals for 2014. We have some projects scheduled and prospects in the pipeline already that it only … [Read more...]
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