What is a marketing strategy? I like to define it as “a process that allows you to concentrate your limited resources on the greatest opportunities to increase your visibility, sales and income.” For example, let's say you have the goal to enroll 3 new clients within the next 30 days. You should … [Read more...]
How to Set Goals That Get Results (SSMS Episode 86)
[display_podcast] You started your business to make a great living doing the work you love. NOT to unintentionally run a non-profit organization. To ensure that you create the profitable, successful business you deserve you must set and achieve goals. For some folks this is easier said then done, … [Read more...]
Want more profits? Be more specific!
Being more successful and more profitable in your business can be had by: Being SPECIFIC in who choose to work with Being SPECIFIC with the goals you set and the marketing strategies you choose to achieve those goals Being SPECIFIC with how you spend your time It's SO easy to be … [Read more...]
S.M.A.R.T. Goals Equals Definite Results
The halfway point of 2012 is quickly approaching. My question to you is this, "Are you at the halfway point of accomplishing all of the goals that you have set for your business?" Now is the time to review your progress! Don't be afraid! You won't know where you're at if you don't look. And … [Read more...]
Simple SEO Strategies That REALLY Work (Infographic)
Search Engine Optimization, aka SEO, is a marketing strategy that often eludes busy professionals like you and me. Yes, we know we need to pay attention to it. But it seems overly technical, time consuming and confusing to figure it out all out. Not to mention the fact that the big search engines … [Read more...]
Exponentially Increase Your Revenue Through Speaking
One of the fastest ways to increase your revenue is to make yourself available as a public speaker. It’s quite all right if you have never done it before. If you focus on a topic that's truly of interest to your audience, prepare well in advance and formulate a follow up system you really can't … [Read more...]
Packaging Your Services to Get More Clients & Increase Your Income (SSMS Episode 85)
[display_podcast] You are looking for more clients. Your prospects are looking for the exact solutions you offer. So why is there is a disconnect between the two of you? The key to unlocking more profits could be in how you are presenting your services. Listen in as I teach you how to create … [Read more...]
Give Your Clients More Of What They Want — YOU! (SSMS Episode 84)
[display_podcast] There are a lot of misconceptions about what branding is, as it relates to small business, and what it has to do with your creating a successful business. In this week's episode, I break down what this term really means, what it has to do with you and how to create a compelling … [Read more...]
Irresistible Pricing That Works For You AND Your Clients
You may not realize it, but each time you eat at a restaurant, you have an opportunity to learn a valuable marketing lesson. You arrive at the restaurant, are greeted and tell the hostess how many you have in your party. You're then seated and the host offers a well-designed menu. When you read … [Read more...]
Want More Clients? “BE” Your Brand!
It’s possible that when you think of brand, what comes to mind is a company’s logo or an image that represents them. You may also think of a particular tag line. For example, if you heard me say, “Just Do It,” Nike would instantly pop into your mind. Or, if I said, “The Ultimate Driving Machine,” … [Read more...]
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