Engagement Matters Episode 28: Don't forget the power of starting and growing an email community of sometimes pre-qualified leads. "Sometimes" is key because many people (or bots) join your list with no intention of connecting with you. But, that shouldn't cause you to get amnesia, cannot … [Read more...]
Email Frequency: How often should you email your list?
You click send, take a deep breath, cross your fingers, and mutter ‘the email frequency prayer’: Please let me be sending this at the best possible time. Please let people actually open it. Please let people click on the links. Please don’t let my email frequency be too often. … [Read more...]
Magnetically Build Your List and Attract New Leads
Even if you’re not currently offering a lead magnet on your website, you’ve probably seen them before – a free report for opting into an email newsletter, a free music download for filling out a survey, and so on. Some small business owners go to great lengths to offer dynamic lead magnets, or as … [Read more...]
You Live On A Different Planet If You Are Not Using Email Marketing
Engagement Matters 27: Is it Mars, Venus or Uranus? If you are not using email marketing to your advantage, you must be living on one of those planets. This episode of Engagement Matters discusses how you can intensify your engagement marketing strategy with email marketing. … [Read more...]
How to Pinpoint Your Prospects’ Pain Points
Ka-boom! You’ve just had a brilliant idea for a new product. You rush to get all your ideas down on paper, shell out thousands to your web designer, and start building a new business that you’re sure is going to change lives (not to mention make you a millionaire!) Six months later no one’s … [Read more...]
Engagement Matters 26: Learn 3 Success Habits from the NBA Champions
The San Antonio Spurs can teach all business owners a few things about winning and success. Learn 3 habits that has enabled the Spurs to be one of the best franchises in NBA history. Imitating the Spurs can make you a master at engagement marketing. … [Read more...]
3 Powerful Marketing Tools to Create Customers for Life
As a small business owner, you’ve probably given some thought to your target market. After all, you’re not trying to sell life-coaching services (or basket weaving classes, or SEO eBooks) to everyone in the world. Right? You’re simply trying to sell your product or service to the people who want … [Read more...]
Engagement Matters 25: Build Instant Credibility with Public Speaking
You are an expert on the topic that you share with your target market. Public speaking enables you to solidify your expert status with the people who want to learn from you. There are 5 reasons why public speaking gives you a platform to strengthen your engagement and be seen as resource in your … [Read more...]
Long Vs Short Emails: Which style will convert your prospects into customers?
You may have noticed that some emails you receive from top marketing gurus are three or four sentences tops. Other emails contain paragraph after paragraph of long, scrolling copy that seems to go on forever. Some small business owners swear by "the scroll," while others insist that short and … [Read more...]
Engagement Matters 24: How Virtual Assistants Can Boost Your Engagement Marketing
To astronomically increase your engagement with your target market, you need to have the right support systems in place. You cannot be in every place at once. BUT, you can certainly look like it. While you work on income generating activities, allow a supportive team member to care for the … [Read more...]
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