Are you currently using webinars as part of your content marketing strategy? If not, you may have an outdated idea of exactly what a webinar is and just how powerful webinars can actually be. In the past, webinars were used primarily for product demonstrations and to usher customers through a … [Read more...]
3 Simple Marketing Tools for Absolutely Any Budget
Many entrepreneurs think the best marketing tactics cost a fortune and require budgets of thousands per month. The truth is that any small business owner with any budget can implement the following 3 marketing tactics with hardly any financial investment. The best part? These tactics are not … [Read more...]
Top 7 Ways to Convert Prospects to Clients with Great Content
Content marketing has been the industry's hottest buzz phrase for the past several years, but what does "content marketing" really mean? In short, it refers to the creation and distribution of great content that is either written, visual, or audio. Sharing your brand's message via content … [Read more...]
3 Email Marketing Debates Even Top Marketers Can’t Agree On
Getting a straight answer when it comes to email marketing can feel like to trying to solicit tax advice from a four year-old. How the heck are you supposed to know who's wrong, who's right, what works, and what doesn't when it comes to your email marketing? If you take a quick look online, … [Read more...]
Unlocking the Secrets of Your Email Stats
You craft an awesome email blast. Your subject line couldn’t be better. You click send. And then you check your email stats. With all of those numbers and percentages, where should you even begin? If you log in to the back end of your email program, whether it’s Aweber or Constant Contact … [Read more...]
Anatomy of an Email: How to Craft Emails that Get Opened and Clicked
Why do some of your emails get high open rates, while others sit in people’s inboxes collecting dust? If your open rates and click-through rates are inconsistent, it could be because you’re not following a strategic email blueprint. This post will outline the specific elements that should be … [Read more...]
How To Get Found Online By Your Ideal Customers Who Are Looking For You
One of the things that really frustrates me is that there is SO much noise about how to properly market your business online. A lot of it is very technical, down-in-the-weeds stuff that many business owners don't have the time to figure it out, or just don’t have the time to try to implement all the … [Read more...]
Why Every Great Email Includes These 5 Things
Great email marketing isn’t a mystery. While we may never know why some Youtube videos go viral and others don’t, it’s easy to tell why some emails succeed and others get sent straight to the trash folder. Great emails – the kind that get opened, clicked, shared and saved to read again – … [Read more...]
How to Create Systems to Simplify Your Email Marketing
You need to have strong email marketing systems in place in order to effectively monetize your email list. Why? Because sending out email marketing without having systems in place is like throwing spaghetti at the wall to see if it sticks. Without systems, your email: Might get opened, … [Read more...]
Why eNewsletters is One of the Best Engagement Tools
Engagement Matters Episode 32: Publishing an enewsletter regularly is one of the best marketing strategies known. Why is this the case? Another question you may have is, ‘How do I structure an effective enewsletter’. This video will show you how. … [Read more...]
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