Many service professionals get overwhelmed with the idea of marketing themselves. Marketing is simply a matter of sharing solutions in an appealing way with people who are already looking for them. This becomes infinitely easier when you know exactly who you are marketing to – your ideal client. … [Read more...]
4 Steps to Finding Your Right Clients Right Now
When you’re first starting out as a solo service professional, you’re happy to work with anyone that comes your way. The excitement of owning your own business and making money doing what you’re great at is enough to keep you going – even if some of your clients aren’t the right fit. But then you … [Read more...]
Boost Your Bottom Line with Bonuses and Incentives
One of the best ways to entice buyers to grab one of your service packages is to add bonuses and/or incentives to make the offer compelling and irresistible. Bonuses and incentives can have little or no cost to you, but they definitely add value for your prospects. In your clients’ eyes, you are … [Read more...]
Create Profitable Packages in 5 Easy Steps (SSMS Episode 34)
Creating a compelling services menu for your business is one of the most important aspects of your marketing. Unfortunately, many professionals just slap up a list with prices and hope for the best! They are missing out on a great opportunity to entice their prospects and encourage them to buy. In … [Read more...]
5 Keys to an Irresistible Services Menu
In last week’s article, we went over some of the basic steps to create a great services menu. As a service provider, your menu of services will be one of the critical factors in whether or not someone hires you. By paying attention to these five keys you can make sure that you are developing a menu … [Read more...]
3 Simple Steps to Creating Packages That Sell (SSMS Episode 33)
If you have ever struggled to package and price your services, you'll really appreciate this week's podcast. I share a simple three step system to create packages that not only boost your income but are irresistible to clients. Once you learn the keys to identifying what they need, you’ll be able to … [Read more...]
Is Your Marketing System Flawed?
If your marketing system is scattered, sporadic or non-existing, it's time to make some changes. (You have to take different action if you want different results). How do you develop a marketing system to take your business to achieve your desired goals while avoiding common pitfalls? To … [Read more...]
Three Steps to Showcasing Your Services For More Sales
Charging what your services are worth is simple. But in order to do that you know be clear about the value of what you offer. When you start to think about pricing your services, or updating your prices, you need to consider how much value your clients are receiving. That value is calculated not … [Read more...]
How to Create Profitable Partnerships in Just 5 Easy Steps (SSMS Episode 32)
Partnering with other service professionals can spell big boosts in your business - but how do you do it in a way that's beneficial to you both? In this podcast, I share five steps to finding and approaching individuals with whom you can create powerful, profitable partnerships. I also share … [Read more...]
How to Start A Successful Coaching/Consulting Business – FREE No Opt-In Report!
If you are looking to start a coaching or consulting business, or if you've been in business for a while and want to make sure you've got the basics covered, I have JUST the resource for you! My good friend Kathleen Gage, The Street Smarts Marketer, has prepared a content-rich special report on … [Read more...]
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