Your customers have specific needs, needs that you're working hard to fulfill and over-deliver with practical solutions. The #1 rule of small business is that you can't be all things to all people. Sometimes your customers need things your business can't provide. When that happens, incorporating … [Read more...]
5 Contest Ideas to Grow Your Email List Fast
Holding an online contest is a fun, affordable way to grow your email list and engage your followers with your brand. There are endless ways to create contests, ranging from huge, expensive giveaways (“Win an all-expenses paid trip to Maui!”) to contests that don’t involve money at all (“Submit a … [Read more...]
5 Ways to Use Social Media to Build Your Email List
You want to build your email list. You also want to grow your social media following. While both marketing techniques can be effective in and of themselves, using them together gets you better results. If you have a large following on Facebook or Twitter, just imagine being able to capture the … [Read more...]
How to Craft Awesome Newsletter Content
The number one question I get from clients regarding their newsletter content is “What should I be writing about?”. Many small business owners mistakenly believe that they shouldn’t email their list unless they have something new and noteworthy to share. Still others are under the mistaken … [Read more...]
Email Frequency: How often should you email your list?
You click send, take a deep breath, cross your fingers, and mutter ‘the email frequency prayer’: Please let me be sending this at the best possible time. Please let people actually open it. Please let people click on the links. Please don’t let my email frequency be too often. … [Read more...]
Magnetically Build Your List and Attract New Leads
Even if you’re not currently offering a lead magnet on your website, you’ve probably seen them before – a free report for opting into an email newsletter, a free music download for filling out a survey, and so on. Some small business owners go to great lengths to offer dynamic lead magnets, or as … [Read more...]
How to Pinpoint Your Prospects’ Pain Points
Ka-boom! You’ve just had a brilliant idea for a new product. You rush to get all your ideas down on paper, shell out thousands to your web designer, and start building a new business that you’re sure is going to change lives (not to mention make you a millionaire!) Six months later no one’s … [Read more...]
3 Powerful Marketing Tools to Create Customers for Life
As a small business owner, you’ve probably given some thought to your target market. After all, you’re not trying to sell life-coaching services (or basket weaving classes, or SEO eBooks) to everyone in the world. Right? You’re simply trying to sell your product or service to the people who want … [Read more...]
Long Vs Short Emails: Which style will convert your prospects into customers?
You may have noticed that some emails you receive from top marketing gurus are three or four sentences tops. Other emails contain paragraph after paragraph of long, scrolling copy that seems to go on forever. Some small business owners swear by "the scroll," while others insist that short and … [Read more...]
The Top 3 Email Programs for Busy Entrepreneurs
For many entrepreneurs and small business owners, email marketing remains something of a mystery. You know you’re supposed to be emailing your list, but when? How often? And what about? Choosing a great email program takes a lot of the guess-work out of email marketing, because you can measure … [Read more...]
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