As a service provider, have you considered offering packaged services to your clients? Regardless of what kind of service you provide, what you're really offering is a specific solution to a specific problem. That's what your clients are looking for. They aren't really interested in how much you … [Read more...]
Increase Business With A Personal Note
Getting anything "good" in the mail these days is a challenge. Your mailbox is probably filled with bills, direct mail pieces (i.e. junk mail) and things you’d really rather not look at. Think about the last time you actually received a greeting card or personal handwritten note in the mail. When … [Read more...]
Identifying Your Unique Selling Proposition to Increase Revenues
Everyone has a special quality that makes them unique. What makes you...YOU? Being able to identify your unique selling proposition is critical to creating more revenue in your business. The more you can distinguish yourself from your colleagues and leverage your unique skills, the more your … [Read more...]
Outsource To Market Consistently and Create More Profits In Your Business
How many times have you heard that you have to market your business consistently to keep your client pipeline full? Probably too many times to keep track of. One of the biggest challenges solo service professionals face is scheduling time to market their business. To overcome this common … [Read more...]
The Ultimate Cheat Sheet To Networking That Makes You Money
For most small business owners, in-person networking is a significant piece of their ongoing marketing strategy. Getting out and meeting the right people is often the quickest way to enroll new clients into your practice and generate additional revenue. Though networking can open the door to … [Read more...]
How To Eliminate Your Fear of Marketing
Most of us started our business because we were passionate about a particular topic and found that we are REALLY good at helping others with their related challenges. That is a great reason to start a business! Unfortunately, it often happens that once you start your business, you realize that … [Read more...]
The Key to More Profits? Give ‘Em What THEY Want!
How would it feel to offer products, programs and services that your ideal clients snatch up at every opportunity? How would your business be different? How would your life be different? Pretty great, right? The first step to creating this reality is to get CRYSTAL clear on who your ideal … [Read more...]
Absolutely Perfect Teleseminars
By Sharon Broughton One of the things I do for my clients is set up and promote their teleseminars. Teleseminars are a great way to promote a product launch, a new coaching program, etc. Usually they are free preview calls, but sometimes there is a fee to attend these. Here are some … [Read more...]
Want more profits? Work your plan!
Last week's article detailed the importance of developing your "Money Map" (a.k.a. marketing plan) so that you have clear direction on how you're spending your time, energy and resources to attract clients, develop your business and make more money. Once you've put forth the effort to create … [Read more...]
Here Is Your Place to Brag…Shamelessly!
How many of you were taught as children to not brag because it isn't polite? I certainly was. I would have received a stern look from my Mom for doing so and maybe worse (depending on how obnoxious my bragging episode was! :) So we grow up thinking this and go through life never really … [Read more...]