The BIG 3: Facebook, Twitter and LinkedIn.
Everybody who’s anybody has a profile in each. And it seems everybody is preaching the same thing:
- You HAVE to have a Facebook Fan Page
- You HAVE to be on Twitter
- You HAVE to join LinkedIn and participate in groups
But, do you really HAVE to do any of this? Will your business fall in the water if you don’t?
The answer depends on your target audience.
Remember, your target audience determines where you should be and how you spend your time. If your target audience spends their day on Twitter, then that’s where you should be engaging with them. While it may be a little challenging to have a full-fledged conversation, you can still interact and find out what their challenges are, participate in the conversation when they are looking for solutions and become a trusted adviser.
The same could be true if your target audience hangs out on Facebook. Maybe they prefer to interact there because there’s no character limit (like the 140 characters on Twitter.) They may like the back and forth conversation of posting comments on each others wall and seeing their updates throughout the day.