Archives for January 2014

How To Market Consistently When You Have NO Time

  • Companies with active blogs receive 97% more leads (Content+ 2013)
  • 74% of consumers prefer to receive commercial communications via email (Merkle) and email marketing has an ROI of 4,300% (Direct Marketing Association).
  • Social media sites and blogs reach 8 out of 10 of all U.S. Internet users. (Content Marketing Institute)

You know you need to market consistently. You have the best intentions of doing so, But you find yourself constantly distracted by the phone ringing, email piling up, invoices to send, clients to help, voicemails to return and the paper that is growing out of your desk.

What’s a busy guy or gal to do?

Here are 5 ways you can market your business consistently when you have NO time: Read more about How To Market Consistently When You Have NO Time

Engagement Matters 05: Accomplish Your Business Goals With Measurable Activity

A surefire way to accomplish your business goals is to make sure that you are measuring your engagement activity!

The only way to know if your engagement marketing is effective is to understand your overall objective. How many email subscribers do you want to have? How many clients do you need to enroll? How many widgets do you want to sell?

If you do not know if you are on track with your goals, find the key metrics that are important for your business. Start tracking the results of your engagement and make adjustments where needed.


5 Easy Ways to Turn Your Website Into An ATM

It goes without saying that to be taken seriously in the business world today, you MUST have a website.

One of the first things prospective clients will do when introduced to you and/or your brand is to “Google” you to see if what you have to offer is what they need.

You want to make sure you control that first impression by creating a website that conveys the value of the solutions you offer.

However, your website shouldn’t just be an online version of a brochure. It needs to be a true marketing tool – one that invites each visitor to build a relationship with your company, shows what problems you solve and how you solve them, and gives the visitor an opportunity to take the next step with you without a great deal of effort.

Your website should also be a tool that actually closes new business and generates revenue. Here are 5 ways to turn your website into a cash machine:      Read more about 5 Easy Ways to Turn Your Website Into An ATM

Engagement Matters 04: Use Email to Increase Your Revenue

Most folks start each business day with a common activity: checking their email.

Why not take advantage of this fact and leverage this habit by using email to regularly engage with your target market and attract ideal clients?

Watch this video to learn how to use email to determine what products and services you should be selling, to stay top of mind with prospects and generate new revenue for your business.

5 Tech Tools That Help Prospective Clients Find You

One thing entrepreneurs never have enough of is time.

A lack of time is often cited as a reason why some small business owners aren’t consistent with their marketing efforts.

I can’t give you any “magical” tips on pulling time out of thin air, but I can share with you 5 tools that will help you market your business more consistently, more successful and help you to increase your profits: Read more about 5 Tech Tools That Help Prospective Clients Find You

Engagement Matters 03: Creating A Referral Based Business

Who can you invite to a join your referral circle? Focus on individuals whom you know, like and trust, as well who offer a product or service complementary to your own.

Invite them to schedule a regular meeting and let them know you want to learn more about their business so you can send them high-quality referrals and vice-versa.

Got questions? Share them below and let’s discuss!

How to Create A Tribe Of Raving Fans That Grow Your Business For You

Build Yourself An Audience Of Raving FansDon’t you love it when you receive a compliment?

You likely feel validated, intelligent, successful and helpful.

Don’t you also feel more confident? Especially when the compliment has to do with your work and your business?

Of course you do!

Even better, don’t you LOVE it when you receive a phone call or an email from a prospective client and they say, “I’m reaching out to you because my friend Jim said you were the best person to help me with _____”?

If you want the people who already know you, like you and trust you to build your business for you, they have to be a raving fan of your work!      Read more about How To Create A Tribe Of Raving Fans That Grow Your Business For You

Engagement Matters – 02: Be Remembered and Get Referrals By Saying Thank You

Did you know that simply saying “thank you” to clients, prospects and referral partners can lead to more revenue and more opportunity for your business?

Watch as I share how to implement this simple profit strategy into your business!

7 Memorable Steps To Accomplish Your 2014 Goals

steps to successLet me be honest with you. I HAVE A HARD TIME STAYING FOCUSED.

Whew, it feels good to get that out (more on this later). Just last week, Wil and I finished putting onto paper our major business goals for 2014.

We have some projects scheduled and prospects in the pipeline already that it only made sense to focus on the first half of the year. In a few short months, we will measure our activity and recalibrate what needs to be done for the remainder of the year.

Let me take a step back to focus on why I mentioned my lack of focus. We all have flaws of one kind or another. Instead of allowing your flaws to hinder your business, use them to your advantage. I may have trouble focusing on one thing for very long, BUT when it comes to getting things done, I find this easy and fulfilling. In fact, I typically get more done in one day than many people that I know.

I share this because I hope to inspire you to use your work style to your advantage. Instead of focusing on what you aren’t good at or can’t do, concentrate on what you do well and use that as the foundation to build a more successful business this year.

Do you have difficulty with any of the following:      Read more about 7 Memorable Steps To Accomplish Your 2014 Goals