On average, companies with blogs produce 67% more leads per month than those without (Source: DemandMetric) 72% of customers prefer to receive promo messages via email (Source: MarketingSherpa) According to an eMarketer study, the median ROI on email marketing is 122%, four times higher than … [Read more...]
Archives for January 2014
Engagement Matters 05: Accomplish Your Business Goals With Measurable Activity
A surefire way to accomplish your business goals is to make sure that you are measuring your engagement activity! The only way to know if your engagement marketing is effective is to understand your overall objective. How many email subscribers do you want to have? How many clients do you need to … [Read more...]
5 Easy Ways to Turn Your Website Into An ATM
It goes without saying that to be taken seriously in the business world today, you MUST have a website. One of the first things prospective clients will do when introduced to you and/or your brand is to “Google” you to see if what you have to offer is what they need. You want to make sure you … [Read more...]
Engagement Matters 04: Use Email to Increase Your Revenue
Most folks start each business day with a common activity: checking their email. Why not take advantage of this fact and leverage this habit by using email to regularly engage with your target market and attract ideal clients? Watch this video to learn how to use email to determine what … [Read more...]
5 Tech Tools That Help Prospective Clients Find You
One thing entrepreneurs never have enough of is time. A lack of time is often cited as a reason why some small business owners aren’t consistent with their marketing efforts. I can’t give you any “magical” tips on pulling time out of thin air, but I can share with you 5 tools that will help … [Read more...]
Engagement Matters 03: Creating A Referral Based Business
Who can you invite to a join your referral circle? Focus on individuals whom you know, like and trust, as well who offer a product or service complementary to your own. Invite them to schedule a regular meeting and let them know you want to learn more about their business so you can send them … [Read more...]
How to Create A Tribe Of Raving Fans That Grow Your Business For You
Don't you love it when you receive a compliment? You likely feel validated, intelligent, successful and helpful. Don't you also feel more confident? Especially when the compliment has to do with your work and your business? Of course you do! Even better, don't you LOVE it when you … [Read more...]
Engagement Matters – 02: Be Remembered and Get Referrals By Saying Thank You
Did you know that simply saying "thank you" to clients, prospects and referral partners can lead to more revenue and more opportunity for your business? Watch as I share how to implement this simple profit strategy into your business! … [Read more...]
7 Memorable Steps To Accomplish Your 2014 Goals
Let me be honest with you. I HAVE A HARD TIME STAYING FOCUSED. Whew, it feels good to get that out (more on this later). Just last week, Wil and I finished putting onto paper our major business goals for 2014. We have some projects scheduled and prospects in the pipeline already that it only … [Read more...]