Archives for September 2015

7 Critical Email Marketing Design Mistakes You Don’t Know You’re Making

email-marketing-mistakesOne of the best things about using an email marketing software to stay in touch with your audience is that you can create profit producing emails even if you have limited (ok… NO) design skills!

With customizable templates and drag and drop editing, you can quickly and easily create emails that match your brand and make your business look professional in any inbox, on any device.

Even though email marketing services, like Constant Contact, make it super simple to create emails that look great, there are still some important design best practices you need to be aware of. Even small design mistakes, which are easy to fix, can have a big impact on whether or not someone pays attention to your emails.

To help you avoid common pitfalls, here are 7 design mistakes to watch out for and avoid:      [Read more…]

Reputation Counts! How to Capture Business from Tech Companies

Business woman shaking handsTech companies of all sizes are looking for diverse suppliers to buy from. For example,Intel has committed to spending $300 million to diversify its workforce. Google has committed to spending $150 million with diverse companies this year alone.

As a minority-owned, woman-owned, veteran-owned or LGBT-owned small business, there is plenty of opportunity available to you to do business in the tech industry. However, before venturing into the world of supplier diversity, you should be sure your company is well positioned to attract and win business.

Reputation can be a big factor in whether or not a tech company chooses you as a vendor – and reputation can come in many different forms.

Your brand presence, your proposal process and your track record as a supplier can all be factors that can determine your reputation.

With a stellar reputation, you’re more likely to garner the attention of the exact tech companies you want to work with and help lay the foundation for a successful vendor/client relationship.      [Read more…]

How To Create the Perfect Survey

are you listening to your best customers?Creating a survey is an easy, affordable, effective way to dig into your customer’s psyche, find out what they want, and discover exactly what they think of your brand.

So why does it seem next to impossible to get people to take your survey in the first place?

There is a science to survey creation that is often overlooked by business owners seeking insight into customer behavior. Without the right building blocks, customers won’t take the time to answer your survey questions, and you’ll remain in the dark as to what they want.      [Read more…]

How To Get Results With Your Email Campaigns

No doubt this phrase has been ringing in your ears…Get Results with Your Email Campaign

“You need to be doing email marketing!”

It’s a cry heard from the rooftops of every marketing professional around the world, and it’s convinced you that email marketing is the #1 way to build your brand, engage your customers, and increase revenue. [Read more…]