Reputation Counts! How to Capture Business from Tech Companies

Business woman shaking handsTech companies of all sizes are looking for diverse suppliers to buy from. For example,Intel has committed to spending $300 million to diversify its workforce. Google has committed to spending $150 million with diverse companies this year alone.

As a minority-owned, woman-owned, veteran-owned or LGBT-owned small business, there is plenty of opportunity available to you to do business in the tech industry. However, before venturing into the world of supplier diversity, you should be sure your company is well positioned to attract and win business.

Reputation can be a big factor in whether or not a tech company chooses you as a vendor – and reputation can come in many different forms.

Your brand presence, your proposal process and your track record as a supplier can all be factors that can determine your reputation.

With a stellar reputation, you’re more likely to garner the attention of the exact tech companies you want to work with and help lay the foundation for a successful vendor/client relationship.      [Read more…]

How to Pinpoint Your Prospects’ Pain Points

pain pointsKa-boom! You’ve just had a brilliant idea for a new product. You rush to get all your ideas down on paper, shell out thousands to your web designer, and start building a new business that you’re sure is going to change lives (not to mention make you a millionaire!)

Six months later no one’s buying, and you end up disheartened, disillusioned, and broke.

What did you do wrong?

You failed to consider your prospects’ pain points.

Keep reading to learn:

  • Why you should never start a business without a problem in mind
  • How to tell the difference between a problem and a pain point
  • How to determine what’s causing your customers pain

Read more about How to Pinpoint Your Prospects’ Pain Points