3 Simple Marketing Tools for Absolutely Any Budget

Marketing TacticsMany entrepreneurs think the best marketing tactics cost a fortune and require budgets of thousands per month.

The truth is that any small business owner with any budget can implement the following 3 marketing tactics with hardly any financial investment.

The best part? These tactics are not only cost-effective, they’re the most effective ways to generate new business and keep current customers coming back.

  1. Increase “word-of-mouth” referrals

    It’s an old adage for a reason: there really is no better marketing than word-of-mouth.

    You can encourage word-of-mouth marketing by giving your customers incentives to share your brand with their friends and families.

    A few examples of this include

    • “Refer a friend to my class, and when they sign up I’ll send you a check for $25!”
    • “For every referral that generates $100+, you’ll earn a free 90-minute massage session” ($125 value)
    • “Refer a friend and get 30% off your next session!”

    Notice that there is no out of pocket expense to you in any of these cases. The current customer wins big by getting a great deal or discount, and you win big by gaining a new (hopefully lifetime) customer.

  1. Build your customer base with (free or cheap) email marketing

    When you have a strong, active email list, sending a single email can do more for your bottom line than spending hundreds on advertising.

    The best part? It doesn’t cost a dime to start building your email list. You can create a free email capture form with sites like FreeContactForm.com, and begin marketing to your captured leads using Constant Contact (starting at $20/month).

    With such a low-cost investment of both time and money, it’s pretty amazing that email marketing remains one of the top tools in your marketing arsenal.

  1. Create and publish consistent content

    Consistency is one area where many small business owners and solopreneurs fall flat.

    Publishing consistent content on your blog and regularly emailing your list keeps your brand at the forefront of customers’ minds.

    That way, when they’re ready to buy, yours is the first business they’ll think of.

    Being consistent with your marketing tactics means….

    • Publishing blog posts on the same day or days each week
    • Shooting, editing and posting Youtube videos every week or month
    • Emailing your list regularly based on the tested frequency that works best for your brand and niche.

    The key thing is to consistently market your brand and then test the results.

    For instance, if emailing on Tuesdays and Fridays isn’t working, try switching to Mondays and Thursdays.

    Whatever you do, do it often, and always test to make sure your efforts are gaining the desired results.

Encouraging referrals, building your email list, and being consistent are 3 (practically) free marketing tactics that will give your brand a huge boost in terms of exposure and increased conversions.

Do you use all 3 marketing tactics in your current business?

If you’re missing one, what’s been holding you back?

Share your thoughts here on the blog!

Engagement Matters 15: Increase Your Social Media Activity by 120%

Engagement is the key to starting and building long lasting relationships both online and offline. We have been using an outstanding tool that can increase your engagement with your social media contacts by as much as 180%.

After you enjoy the video, follow SmartSimpleMarketing on Instagram!

Engagement Matters 14: How to Stay Connected with Your Target Market

If you want to increase the engagement with your target market, always be a problem solver. Think about the keep in touch strategies that you are currently using. How well are they working for you?

This video will take you step by step and show you why it is a valuable engagement tool for Smart Simple Marketing. Build your very own keep in touch strategy and be consistent to keep your target market engaged.

Engagement Matters 13: How to Avoid Leaving Money on the Table

Are you leaving money on the table? It is very possible if you do not have follow-up systems in place. See how you can avoid missing out on $4,500 in just one day. The guy in this video did just that. You don’t have to be like him. Put your profits on auto-pilot!

Engagement Matters 07: How To Build An Opt-in Page In 4 Minutes

My promise is kept! In a previous episode of Engagement Matters I shared with you our #1 favorite tool for creating massive engagement. So, I told you about LeadPages.

Now, take a look as I demonstrate how to create a webinar registration page in 4 minutes. Trust me, if you are a “non-techy” person like me, you can build your own web pages in no time flat!

You will see how this engagement tool will empower you to:

  1. Save Time
  2. Save Money
  3. Engage Your Audience

Comment below to let me know what engagement tools you are using.

Engagement Matters 06: Quickly Create Web Pages To Generate Income

Hey, have you ever needed to create a web page quickly in order to generate revenue or collect registrations for an upcoming event. Even a tech “un-savvy” dude like me can build a landing page in the matter of minutes with a super awesome time-saving tool.

It is called LeadPages. Check it out here!

This amazing resource will help you to build your business by saving you time and money by giving you full control over the process of creating plug and play web pages.

How to Market Your Business and Increase Your Profits When You’re Always On the Go

I don’t know a single entrepreneur who isn’t busy and on the go these days. Folks who are struggling to grow their business often lament that they don’t market like they should because they don’t have enough time.

But the truth is we are each allocated the same amount of time each day, we just have to choose how we’re going to spend it. This means that you need to make the most out of every moment. Don’t make excuses about what you can’t do. Instead, focus on what you CAN do. NO ONE is too busy to market and today’s technology makes it easier than ever before to stay in touch with your audience while you’re out and about.

If you have a Smartphone (or a tablet like an iPad), I’ve got good news for you! There are dozens of apps that are designed to help you run your business from anywhere. Here are a few apps that I have found particularly helpful: Read more about How to Market Your Business and Increase Your Profits When You’re Always On the Go

How You Are Systematically Killing Your Business (SSMS Episode 81)

[display_podcast]

Subscribe to Sydni's PodcastStumbling into a marketing pitfall can happen even to the most seasoned entrepreneur. The key to avoiding these traps is knowledge. You must know what they are and where they are in order to keep your business out of harms way. Listen to this week’s episode to learn 5 pitfalls to avoid as you strive to increase your success as a small business owner.

Common Pitfalls That Are Killing Your Business (Despite Your Best Efforts)

failLove it or hate it, marketing is a necessary part of creating a successful business. If you happen to reside in the “hate it” camp, it could be because you feel like marketing means you have to be pushy, sales-y or fake. We’ve all had the experience of having someone try to “sell” us and it doesn’t feel good.

Fortunately, such tactics are not necessary to enjoy a profitable business. And that is certainly NOT the Smart Simple Marketing way. To me, marketing is simply a matter of sharing solutions with people who are already looking for them.

You and I both face a number of problems each day, both in our personal and professional lives. And of course, we are always on the lookout for solutions to those problems. We seek solutions that are simple, easy and provide a return on our investment.

So as long as you’re showing up when and where your ideal clients are looking for the solutions you offer (aka marketing), you will have a never-ending stream of great clients to work with.

What you don’t want to do is shoot yourself in the foot by making common mistakes that will undermine your efforts. Take a moment to take stock of what you’re doing to grow your business and make sure that you aren’t making one of these critical errors:      Read more about Common Pitfalls That Are Killing Your Business

Have You Created Your Money Map?

What’s a Money Map?”  you might ask. Just as it suggests, a Money Map is a map to help you create more money in your business.

The map is real – it isn’t an old piece of paper with directions to a buried treasure.  The map is your marketing plan for your business.

Day in and day out, I see too many service professionals struggling with their marketing simply because they don’t have a plan.  They have no idea what they are doing, when they are doing it, or how.  Even if they are doing some marketing activities, there is no plan to evaluate the performance to see if it’s working and yielding the results they expected.

[Read more…]