[display_podcast] There are a lot of misconceptions about what branding is, as it relates to small business, and what it has to do with your creating a successful business. In this week's episode, I break down what this term really means, what it has to do with you and how to create a compelling … [Read more...]
Irresistible Pricing That Works For You AND Your Clients
You may not realize it, but each time you eat at a restaurant, you have an opportunity to learn a valuable marketing lesson. You arrive at the restaurant, are greeted and tell the hostess how many you have in your party. You're then seated and the host offers a well-designed menu. When you read … [Read more...]
Want More Clients? “BE” Your Brand!
It’s possible that when you think of brand, what comes to mind is a company’s logo or an image that represents them. You may also think of a particular tag line. For example, if you heard me say, “Just Do It,” Nike would instantly pop into your mind. Or, if I said, “The Ultimate Driving Machine,” … [Read more...]
The Fastest Path To Cash
No matter what differences you and I have, the type of business we have, our philosophy about being self-employed or what our personal goals are, we most definitely have one thing in common. We want to be successful and we want to make a good living doing the work we love. There are a lot of ways … [Read more...]
How Not Being Specific Is Hurting Your Business and What To Do About It! (SSMS Episode 83)
[display_podcast] I hear a lot of business owners saying "I'd like to be more visible online.". "I'd like to get more repeat business". "I'd like to make more money". But really, what is "more"? More is not specific and it's not measurable. Which means it will be very difficult to achieve. On the … [Read more...]
3 Simple Tips For Getting Focused
If you're anything like me, it's a struggle to stay focused on doing what you need to do to grow your business and reach your goals. I wanted to share with you a few simple tips that have consistently worked well for me so that you can create more success in your own business: What struggles … [Read more...]
How to Consistently Create Content if You Have No Time, No Interest and No Know-How
If you think about the way you make purchasing decisions for products and services you'll likely realize that it's the companies that educate you, show you they understand your pain and offer a practical solution that get your attention. And if they make a compelling enough offer, you are likely to … [Read more...]
How To Create A Solutions-Based Business
Ouch, I’m in pain over here! It doesn’t matter who you are or what you do. If you can solve my problem, I will happily give you my time and money. We each have a pain that needs healing, an itch that needs scratching, or a problem that needs a solution. And we're on the hunt for that … [Read more...]
Local Business Owner To Serve On National Self-Employed Council
PRESS RELEASE Sydni Craig-Hart of Emeryville, Calif. Has Partnered With The Largest Small Business Association Representing Main Street America Washington, D.C., May 16, 2012 – Sydni Craig-Hart of Smart Simple Marketing in Emeryville, California has been chosen to serve on the Member Council … [Read more...]
How to Find Clients You LOVE!
AAARRRGGHHH!! Do you scream after working with a particular client? It is not the end of the world when you find yourself in a working relationship that is well, NOT working. I would really love to help you avoid (or get out of) a bad client situation. How can you do it? Know what you HATE To … [Read more...]
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