When a prospect purchases services from you, they have to overcome any resistance they have to spending money. Even if they know they need the exact solution you're offering, and have the budget to spend on the services, there is typically a bit of a resistance. It’s a natural part of the sales … [Read more...]
3 Easy Strategies for Connecting With Ideal Clients (SSMS Episode 35)
The fact is a LOT of solo service professionals struggle to fill their practice with clients and keep a full pipeline of prospects. If this has been a challenge for you, I have good news. You CAN breakthrough the barriers keeping you from enrolling ideal clients into your business! Listen in to … [Read more...]
Marketing to Your Ideal Clients Made Easy
Many service professionals get overwhelmed with the idea of marketing themselves. Marketing is simply a matter of sharing solutions in an appealing way with people who are already looking for them. This becomes infinitely easier when you know exactly who you are marketing to – your ideal client. … [Read more...]
4 Steps to Finding Your Right Clients Right Now
When you’re first starting out as a solo service professional, you’re happy to work with anyone that comes your way. The excitement of owning your own business and making money doing what you’re great at is enough to keep you going – even if some of your clients aren’t the right fit. But then you … [Read more...]
Boost Your Bottom Line with Bonuses and Incentives
One of the best ways to entice buyers to grab one of your service packages is to add bonuses and/or incentives to make the offer compelling and irresistible. Bonuses and incentives can have little or no cost to you, but they definitely add value for your prospects. In your clients’ eyes, you are … [Read more...]
Create Profitable Packages in 5 Easy Steps (SSMS Episode 34)
Creating a compelling services menu for your business is one of the most important aspects of your marketing. Unfortunately, many professionals just slap up a list with prices and hope for the best! They are missing out on a great opportunity to entice their prospects and encourage them to buy. In … [Read more...]
Market Research for Non-Marketers
We are often afraid to ask people what they think, but doing exactly that is so important when we’re about to launch a big project, product, or a marketing venture. It’s key to make sure you’re on the right track before spending lots of time, money, effort, and hope on an endeavor. This is why it’s … [Read more...]
5 Keys to an Irresistible Services Menu
In last week’s article, we went over some of the basic steps to create a great services menu. As a service provider, your menu of services will be one of the critical factors in whether or not someone hires you. By paying attention to these five keys you can make sure that you are developing a menu … [Read more...]
3 Simple Steps to Creating Packages That Sell (SSMS Episode 33)
If you have ever struggled to package and price your services, you'll really appreciate this week's podcast. I share a simple three step system to create packages that not only boost your income but are irresistible to clients. Once you learn the keys to identifying what they need, you’ll be able to … [Read more...]
Is Your Marketing System Flawed?
If your marketing system is scattered, sporadic or non-existing, it's time to make some changes. (You have to take different action if you want different results). How do you develop a marketing system to take your business to achieve your desired goals while avoiding common pitfalls? To … [Read more...]
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