You probably already knew that your employees are your biggest business asset. But did you know they’re also your biggest marketing asset? In wave of new research conducted on the power of employee advocacy, no other group has been shown to be more influential when it comes to positive PR, brand … [Read more...]
Facebook Live to Help Boost B2B Profit
Originally published at Hoovers.com Like every other trend in digital marketing, video marketing is constantly shifting and evolving. If you’re just hopping on the video bandwagon, don’t worry – you’re not too late to take advantage of all this growing medium has to offer. In fact, it’s never … [Read more...]
Trans-Pacific Partnership (TPP): 5 Things Small Business Owners Should Know
Originally published on B2B.DnB.com The Trans-Pacific Partnership (TPP) is a massive trade agreement that impacts over 40% of the world’s economy. It aims to boost trade between a dozen nations around the world, all of whom are committed to economic growth through free, open trade. According … [Read more...]
How Going Green Can Win You Contracts, Clients, and Working Capital
Originally published on B2B.DnB.com What if you could reduce your carbon footprint, make a positive impact in the world, and snag the attention of venture capitalists while you’re at it? No, it’s not a dream come true. It’s one of the latest trends in supply chain economics. IFC and Puma … [Read more...]
How to Start Outsourcing Small Business Tasks in 5 Easy Steps
Originally published on B2B.DnB.com In the small business world, outsourcing is the process of hiring contractors to manage areas of your business you would otherwise do yourself. While the mainstream media tends to draw associations between outsourcing and job loss, outsourcing is actually … [Read more...]
7 Secrets of Online Event Marketing Success
Originally published at Hoovers.com Online events are fantastic for building brand awareness and driving small business sales. Unlike traditional events, which require a physical location and incur a variety of different hard costs, online events are low-cost and low-maintenance with the … [Read more...]
5 Digital Marketing Trends That Work Wonders for Small Business
It’s tough to keep up with digital marketing trends, isn’t it? Every day there seems to be a new “must-have” app, new software programs, and new ideas about how to use digital tools to drive profits and win customers. A lot of these trends come and go, while others become staples of any solid … [Read more...]
How to Get Listed in the Right Online Business Directories
Originally published at Hoovers.com If your business is a local business, it’s highly likely that your customers are already using online business directories to find you. How likely? According to hyperlocal business monitor Street Fight, over 92% of internet users utilize online … [Read more...]
7 Ways Great Companies Keep Great Customers for Life
Customer retention is the key to brand longevity, customer loyalty, and steady profit growth over the lifetime of your business. When you’re able to attract and retain customers long-term, you can focus on providing better products and services to the customers you already have, instead of … [Read more...]
New, Now, Next: 5 Surprising Trends in the World of Corporate Supplier Diversity
APRIL IS ALWAYS one of my favorite months of the year. The beginning of second quarter is the perfect time to take stock of your goals for the year, analyze what’s working and what’s not, and make any needed adjustments with plenty of time left in the year to reach your goals. April is also … [Read more...]
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