Article marketing is one of the very best ways to market your business and your services by sharing your expertise. By writing and submitting articles on a regular basis you are sharing your knowledge with your target audience and giving them a chance to get to know you and your work. Articles are … [Read more...]
How to Host Your Own Workshop to Attract Ideal Clients En-Masse and Boost Your Profits
As you consider which marketing strategies to pursue that fit your voice and your message, it's important to remember that offline marketing is just as powerful as having a strong online presence. In some cases it can even be more powerful. One way to position yourself as the expert and attract … [Read more...]
SSMS Episode #11 – I Hate To Break This To You…But What You Want Doesn’t Matter!
How different would your business be if every time you offered a product, program or service your ideal client jumped at the opportunity to work with you? How would you feel? And how would that make a difference in your life? It would be pretty awesome, right? I'll let you in on a secret. … [Read more...]
Using Simple (and Highly Effective) Email Marketing Strategies to Grow Your Business
The cornerstone of successful (i.e. profitable) email marketing strategy is having a responsive list. Many Internet marketing "gurus" talk about having a large number of subscribers and liken that as the link to their success. But when you're building a community within your target audience, it's … [Read more...]
Never Want to Run Out of Work? Market Consistently
Have you ever wondered how some business owners are busy all the time and have a steady stream of clients and others don't? Maybe you've even compared yourself to other businesses and thought, "How come they are getting all the new business and I'm not?" The answer is simpler than you … [Read more...]
SSMS Episode #10 – How To Create More Profits In Your Business While Taking Imperfect Action
It's all too easy for entrepreneurs to be stuck in their business and NOT take consistent action because of feeling like each step has to be "perfect". The truth is "perfect" (a term I use loosely) action doesn't create results. What DOES create results is taking consistent (even if imperfect) … [Read more...]
Market Research: A Critical Step for Business Success
Keeping in contact with your target audience is an essential piece of creating your marketing plan. By knowing exactly what's going on with your ideal clients and knowing what their challenges are, you can provide the solutions exactly when the need it. Sometimes the solutions you provide are … [Read more...]
Reinventing the Business Card – How To Optimize Yours To Attract More Clients
We all collect business cards. When you're out networking and meeting people, you get their business card and you give them yours. Then you get home or back to the office, you put their business card in a nice little pile and often never look at it again unless you need something, right? How can … [Read more...]
SSMS Episode #9 – How to Find The Hidden Profits in Your Business
Did you know there are pockets of money "hidden" in your business that you don't even see? It's true! For EVERY single client that I work with, the first thing I do is assess the opportunities in front of them (that they are too close to their business to see) and then create a "Money Map" to help … [Read more...]
Using the Upsell Strategy in Your Business to Create More Revenue
Upselling is not a new concept. It's actually deeply rooted in "regular" sales techniques. Think about how many upsell opportunities you encounter when purchasing virtually anything. For example: "What size fries would you like with your burger?" "How many ink cartridges would you … [Read more...]
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