Originally published at Hoovers.com In 2016, it can be easy and cost-effective to target your audience using Search Engine Marketing across a variety of online channels. The trick is knowing which of those channels will give you the biggest Return on Investment (ROI), and which types of online … [Read more...]
5 Ways to Help Secure Alternative Financing for Your Small Business
Originally published at AccessToCapital.com Does the thought of applying for a traditional small business loan make you break out in a cold sweat? If you’re like a lot of small business owners, a traditional loan simply isn’t a possibility. Your business might not generate the kind of cash … [Read more...]
How to Prepare for a Lender Matchmaking Event: A Checklist of What to Bring
Originally published at AccessToCapital.com One of the most important steps to securing funding for your small business or startup is meeting your potential lender face-to-face. No other meeting or opportunity can have such an immediate, direct impact on the future of your business. After all, if … [Read more...]
5 Profit-Boosting Essentials For Your Small Business Website
Originally published at Hoovers.com Your website is much more than an online storefront for your small business. If properly optimized, your website can become one of the most important resources in your marketing toolkit. It can help your customers find you online, generate new leads, enhance … [Read more...]
How to Prepare for a Small Business Matchmaking Event
Originally published on DandB.com 10 actionable tips for landing your dream client Have you ever attended a small business matchmaking or networking event on a whim? If you decided to be spontaneous and show up to an event without preparing beforehand, you may have struck gold and landed a big … [Read more...]
How To Stay In Touch With Your Prospects And NOT Annoy The Heck Out Of Them
Some small business owners are hesitant to use email marketing consistently because they don't want to "bother" or "annoy" their audience. Have you ever felt that way? If so, you'll be glad to know that a simple change in perspective will help you overcome that obstacle and put you on the … [Read more...]
Small Diverse Business Trends: What You Should Know About Taxes, Healthcare, and Employment In 2016
Originally published on DandB.com There has never been a better time to be a small diverse business owner in the United States. With more and more attention being placed on diversity in the workplace, many companies, from small businesses to large corporations, are committing to diversity in … [Read more...]
5 Ways To Help Develop And Leverage Powerful Business Relationships
Originally published on DandB.com As a diverse supplier, your business is built on the power of your relationships. Only when you consistently reach out to prospective clients can you position your business to fulfill their needs and become their go-to supplier long-term. But how are you … [Read more...]
5 Quickie Marketing Hacks for Busy Entrepreneurs
Staying on top of your marketing is a MUST DO if you want to enhance customer relationships and drive sales. But how in the world do you find the time to create something really great? The truth is that you don’t need more time to market your business. You simply need to spend the time you do … [Read more...]
(Very) Low Cost Market Research Tips for Small Businesses
In order to stay successful and relevant as a small business owner, you have to “give the people what they want.” That means never leaving business decisions to chance or guesswork, and always basing your next move on client feedback and market research. Market research isn’t just for big … [Read more...]
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