Without question, you love your business. But, how can you convey that love to your prospects in a way that not only piques their interest, but also makes them take action and become a paying customer? It’s all about marketing and promotions. That is, the work you put into raise awareness … [Read more...]
3 Easy Steps To Creating Predictable Revenue In Your Business
You are very familiar with that feeling… Think back to two different time periods in your business. #1 - The time when business was dried up and producing ZERO revenue and… #2 - The time when your cup runneth over with too many clients and more income than you could handle When your … [Read more...]
8 Keys For Women-Owned Businesses To Unlock Government Contracts
“Getting a foot in the door” when it comes to winning government contracts for women-owned businesses can seem to be a daunting task. “Set-asides” and special initiatives for women-owned businesses can be helpful, but often winning business requires a unique combination of strategy, ingenuity and … [Read more...]
How to Follow Up with Prospective Customers and Referral Partners After an Event
Picture this… You’ve just returned from a killer networking event. You mingled like a boss, rubbed some pretty impressive elbows, shared your vision and walked away with a pocket full of business cards. Now what? Networking is a powerful tool for marketing your business. Why? Because it … [Read more...]
How to Follow Up With Prospects (Even When You’re Insanely Busy)
Can you see yourself there? IMAGINE that every event you attend is filled to the brim with prospects – new clients, potential referral partners, and people who can’t wait to become paying customers. You leave the event with stacks of business cards – and you look forward to following up with … [Read more...]
7 Reasons to Use “Set It and Forget It” Marketing
It’s possible that you are too busy… Too busy running your business to effectively market and grow your business? If marketing feels like an afterthought and if you find yourself scrambling at the last minute to create compelling marketing campaigns… You are in the right place! There’s a … [Read more...]
How to Supercharge Your Marketing with Employee Advocacy
You probably already knew that your employees are your biggest business asset. But did you know they’re also your biggest marketing asset? In wave of new research conducted on the power of employee advocacy, no other group has been shown to be more influential when it comes to positive PR, brand … [Read more...]
Why Smart Simple Marketing Went Missing and How You Can Use Our Example To Grow Your Business [FREE DOWNLOAD]
You are going to discover an important secret… It’s a secret that many small business owners ignore, but so desperately NEED. (I want to lead you from the group of “ignor-ers”. So keep reading.) Intentionally, Smart Simple Marketing disappeared! Why would we go missing for … [Read more...]
Facebook Live to Help Boost B2B Profit
Originally published at Hoovers.com Like every other trend in digital marketing, video marketing is constantly shifting and evolving. If you’re just hopping on the video bandwagon, don’t worry – you’re not too late to take advantage of all this growing medium has to offer. In fact, it’s never … [Read more...]
Trans-Pacific Partnership (TPP): 5 Things Small Business Owners Should Know
Originally published on B2B.DnB.com The Trans-Pacific Partnership (TPP) is a massive trade agreement that impacts over 40% of the world’s economy. It aims to boost trade between a dozen nations around the world, all of whom are committed to economic growth through free, open trade. According … [Read more...]
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