Do you know where your next customer is coming from? 73% of small business owners report using social media to attract more customers and revenue. Are you one of them? If so, you probably know that your Instagram, LinkedIn, and Yelp profiles can help you: Create visibility for the great work … [Read more...]
How Savvy Marketers Use Webinars for Consistent Engagement and Revenue Growth
This week, I was a first-time attendee at Webinar World, a user conference hosted by ON24, in San Francisco, CA. ON24 is an enterprise-level technology company that, per the comments on their website, “is on a mission to redefine how organizations engage with their audiences, powering interactive, … [Read more...]
Selling to Small Businesses with a Smarter Simpler Approach
Selling to small businesses is an entirely different animal... It requires a different approach than marketing to consumers, mid-sized companies, or enterprise organizations. But first, why should you care about selling to small businesses? According to the Small Business Administration … [Read more...]
Multicultural Marketing: Why You Need to Get Started
Originally published on ContentMarketingInstitute.com “We’ve missed the mark! We apologize.” That’s what you don’t want to have to say because your company inadvertently offended a diverse group of your target audience in your new campaign. But, don’t those sentences sound familiar? How often … [Read more...]
Getting Certified as a Minority-Owned or Woman-Owned Business – What You Need to Know About Supplier Diversity
Perhaps you've heard about "supplier diversity", or becoming "certified" as a minority-owned or women-owned business. Maybe you're curious to learn more. A certified minority-owned business (MBE) is a designation for businesses that are 51% owned, operated and/or managed by a minority. A … [Read more...]
10 Things to Review to Assess the Health of Your Business
Originally published on B2B.DnB.com The beginning of the year means it’s time to begin preparing for an even more profitable 2020. The first important thing you can do is to assess the health of your business as it stands today. Doing so can help you identify areas where improvements can be … [Read more...]
What Berry Gordy Taught Us About Small Business Success
During a recent visit to Detroit, Michigan, Wil and I stopped by the iconic Hitsville USA for a tour! I have wanted to visit Motown for as long as I could remember, as perhaps like you, I grew up listening to SO many Motown artists thanks to my parents' appreciation for good music. So, I was … [Read more...]
Preparing for the 2017 NMSDC Opportunity Exchange
Will we see you in Detroit next week? We’ve found after attending the conference for many years (and winning business as a result) that a little preparation goes a long way in helping you to feel confident and convey the value of what your company offers in a compelling way. Here are our top … [Read more...]
Written Capabilities Statements Are Dead
This is a Public Service Announcement: Written capabilities statements are dead! That is, if you want to sell to Technology companies. The members of the Technology Industry Group (TIG) have been actively encouraging diverse suppliers to create an explainer video to replace the traditional … [Read more...]
Shortcuts to Success for Winning Federal Contracts
Fran Dean-Bishop, the East Coast Managing Director of Supplier Diversity in Tech. is an award-winning coach, master trainer and CEO of an 8(a) Certified, woman-owned small business, with a 15-year track record in leadership, teambuilding and public speaking. Fran has proven experience, in such … [Read more...]
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