During the last month or so, post coronavirus and the new social distancing, we have noted two trends among our clients, especially those who operate in technology and small business sectors. First, we’ve seen organizations of all sizes doubling down on their marketing efforts. We learned from … [Read more...]
COVID-19: What SaaS Brands, Technology Companies and Other B2SMB Organizations Should Be Doing During COVID-19
The full impact of the 2020 coronavirus has not been realized... As of April 21, we are more than one month in and there are 22 million people filing for unemployment, a 50% drop in local businesses being open, and a 60% drop in hourly employees working, according to live data updated daily by … [Read more...]
How to be Successful with Virtual Meetings and Virtual Events
Virtual events are all the rage... Because now they are absolutely necessary! Since 2008, we've been educating and empowering our clients and students by way of virtual events. As the COVID-19 health crisis threatens the globe, many businesses, large and small, have switched to virtual … [Read more...]
How the B2SMB Community Can Support Each Other During the COVID-19 Crisis
Daily news conferences are filled with experts who help us learn various ways we, as consumers, can continue to support our local and online businesses during this global health crisis. We've also heard a number of stories about the ways businesses are pivoting and changing the way they serve … [Read more...]
Don’t Be Tone-Deaf in Your Marketing Messages (Crisis Management Tips)
We’ve added a whole new set of keywords to our vocabularies since COVID-19 changed the way we live, work, and play... Worldwide, people are now overly familiar with: Social distancing coronavirus self-quarantining and... tone-deafness Just to name a few. The last phrase — … [Read more...]
Marketers: Now is the Time to Infuse Empathy Into Your Strategy and Messaging
Are you showing empathy to your customers and prospects during this challenging time? As a fellow marketer, I invite you to join me in avoiding a "tone-deaf" response to the health crisis. I'm seeing a LOT of off-putting messages circulating around. I've received several completely inappropriate … [Read more...]
How to Support Local Small Businesses During a Crisis
The small business community is particularly vulnerable to the challenges we are all currently facing. As a 4th generation entrepreneur and 14+ year small business coach, I * IMPLORE * you: in the days, weeks, and months to come, be intentional and proactive about supporting your local … [Read more...]
The Expat Woman Club [Member Spotlight]: Sydni Craig-Hart, 4th Generation Entrepreneur
Interview originally published by The Expat Woman Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with … [Read more...]
Interview: Sydni Craig-Hart on Embracing Multicultural Marketing as a Necessity
Interview originally published by The Marketing Cloudcast a podcast by Salesforce Marketing to different personas, understanding your audience and making sure they are diversely represented is crucial to every organization's success. In this episode our guest Sydni Craig-Hart - CEO of Smart … [Read more...]
Prepping Your Business for a Profitable Year
Originally published on B2B.DnB.com It’s that time of year again. A time when we look back on the year before and make plans for the year ahead. Not sure where to begin? Here are a few suggestions to help get you started. Organize and Clean House First-quarter means a fresh start, so begin … [Read more...]
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