Thrive NOW™ was Smart Simple Marketing's full-day virtual summit created especially for small businesses that have been negatively impacted by the impact of COVID-19. Companies have learned a lot since then about new ways to do business, including conducting virtual meetings and leading teams that … [Read more...]
Thrive NOW™ Virtual Summit Session 3: Get Your Business Found Online and Attract New Customers
Thrive NOW™ was a full-day virtual summit hosted by Smart Simple Marketing on April 14, 2020, especially for small businesses that have been struggling since COVID-19 imposed unprecedented restrictions on us all. The live event was the result of conversations Sydni and I had with our clients, … [Read more...]
Thrive NOW™ Virtual Summit Session 2: COVID-19 Legal Considerations — Actions to Take Now and Pitfalls to Avoid
In April, we held our first-ever free Thrive NOW™ Virtual Summit benefiting small businesses and entrepreneurs. Our panel of trusted experts offered practical support for business leaders who are struggling to survive and thrive during and after the COVID-19 global health crisis. We are humbled and … [Read more...]
Thrive NOW™ Virtual Summit Session 1: Overcome Your Fears and Rewire Your Thinking for Success
On April 14, 2020, we held our first-ever Thrive NOW™ Virtual Summit where we brought together more than 350 entrepreneurs and small business leaders with a panel of experts to offer practical support to help them survive the COVID-19 health crisis. The idea for this full-day summit originated a … [Read more...]
Surviving Coronavirus: What Small Businesses Should Be Doing Right Now
During the last month or so, post coronavirus and the new social distancing, we have noted two trends among our clients, especially those who operate in technology and small business sectors. First, we’ve seen organizations of all sizes doubling down on their marketing efforts. We learned from … [Read more...]
COVID-19: What SaaS Brands, Technology Companies and Other B2SMB Organizations Should Be Doing During COVID-19
The full impact of the 2020 coronavirus has not been realized... As of April 21, we are more than one month in and there are 22 million people filing for unemployment, a 50% drop in local businesses being open, and a 60% drop in hourly employees working, according to live data updated daily by … [Read more...]
How to be Successful with Virtual Meetings and Virtual Events
Virtual events are all the rage... Because now they are absolutely necessary! Since 2008, we've been educating and empowering our clients and students by way of virtual events. As the COVID-19 health crisis threatens the globe, many businesses, large and small, have switched to virtual … [Read more...]
How the B2SMB Community Can Support Each Other During the COVID-19 Crisis
Daily news conferences are filled with experts who help us learn various ways we, as consumers, can continue to support our local and online businesses during this global health crisis. We've also heard a number of stories about the ways businesses are pivoting and changing the way they serve … [Read more...]
Don’t Be Tone-Deaf in Your Marketing Messages (Crisis Management Tips)
We’ve added a whole new set of keywords to our vocabularies since COVID-19 changed the way we live, work, and play... Worldwide, people are now overly familiar with: Social distancing coronavirus self-quarantining and... tone-deafness Just to name a few. The last phrase — … [Read more...]
Marketers: Now is the Time to Infuse Empathy Into Your Strategy and Messaging
Are you showing empathy to your customers and prospects during this challenging time? As a fellow marketer, I invite you to join me in avoiding a "tone-deaf" response to the health crisis. I'm seeing a LOT of off-putting messages circulating around. I've received several completely inappropriate … [Read more...]
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