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How Savvy Marketers Use Webinars for Consistent Engagement and Revenue Growth

By Sydni Craig-Hart

This week, I was a first-time attendee at Webinar World, a user conference hosted by ON24, in San Francisco, CA. ON24 is an enterprise-level technology company that, per the comments on their website, “is on a mission to redefine how organizations engage with their audiences, powering interactive, … [Read more...]

Filed Under: Content Marketing, Marketing Advice, Marketing Strategy, Strategic Marketing



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Selling to Small Businesses with a Smarter Simpler Approach

By Sydni Craig-Hart

Selling to small businesses is an entirely different animal... It requires a different approach than marketing to consumers, mid-sized companies, or enterprise organizations. But first, why should you care about selling to small businesses? According to the Small Business Administration … [Read more...]

Filed Under: Content Marketing



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Multicultural Marketing: Why You Need to Get Started

Multicultural Marketing: Why You Need to Get Started

By Sydni Craig-Hart

Originally published on ContentMarketingInstitute.com “We’ve missed the mark! We apologize.” That’s what you don’t want to have to say because your company inadvertently offended a diverse group of your target audience in your new campaign. But, don’t those sentences sound familiar? How often … [Read more...]

Filed Under: Featured, Multicultural Marketing, Video Tips Tagged With: diversity, Marketing Strategy



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Getting Certified as a Minority-Owned or Woman-Owned Business – What You Need to Know About Supplier Diversity

By Sydni Craig-Hart

Perhaps you've heard about "supplier diversity", or becoming "certified" as a minority-owned or women-owned business. Maybe you're curious to learn more. A certified minority-owned business (MBE) is a designation for businesses that are 51% owned, operated and/or managed by a minority. A … [Read more...]

Filed Under: Free Download, Supplier Diversity



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Healthy business

10 Things to Review to Assess the Health of Your Business

By Sydni Craig-Hart

Originally published on B2B.DnB.com The beginning of the year means it’s time to begin preparing for an even more profitable 2020. The first important thing you can do is to assess the health of your business as it stands today. Doing so can help you identify areas where improvements can be … [Read more...]

Filed Under: Business Management, Planning, Smart Marketing Tagged With: Business Growth, Marketing Strategy



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What Berry Gordy Taught Us About Small Business Success

By Sydni Craig-Hart

During a recent visit to Detroit, Michigan, Wil and I stopped by the iconic Hitsville USA for a tour! I have wanted to visit Motown for as long as I could remember, as perhaps like you, I grew up listening to SO many Motown artists thanks to my parents' appreciation for good music. So, I was … [Read more...]

Filed Under: Best Practices, Sydni's Thoughts



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Preparing for the 2017 NMSDC Opportunity Exchange

By Sydni Craig-Hart

Will we see you in Detroit next week? We’ve found after attending the conference for many years (and winning business as a result) that a little preparation goes a long way in helping you to feel confident and convey the value of what your company offers in a compelling way. Here are our top … [Read more...]

Filed Under: Networking



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Written Capabilities Statements Are Dead

By Sydni Craig-Hart

This is a Public Service Announcement: Written capabilities statements are dead! That is, if you want to sell to Technology companies. The members of the Technology Industry Group (TIG) have been actively encouraging diverse suppliers to create an explainer video to replace the traditional … [Read more...]

Filed Under: Marketing Advice



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Shortcuts to Success for Winning Federal Contracts

By Sydni Craig-Hart

Fran Dean-Bishop, the East Coast Managing Director of Supplier Diversity in Tech.  is an award-winning coach, master trainer and CEO of an 8(a) Certified, woman-owned small business, with a 15-year track record in leadership, teambuilding and public speaking. Fran has proven experience, in such … [Read more...]

Filed Under: Networking



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Supplier Diversity In Tech – 3Q17 Networking Reception Recap

By Sydni Craig-Hart

Thank you to those of you who were able to join us for the Q3 reception on August 29th! We enjoyed having you and learning more about your business.Thank you to those of you who were able to join us for the Q3 reception on August 29th! We enjoyed having you and learning more about your … [Read more...]

Filed Under: Networking



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