Service professionals have to be proactive about finding and acquiring new clients. The marketplace continues to enable normal people like you and me to earn a living AND gives others the opportunity to get the services that they need. Why is that? It is because we can easily access the people who … [Read more...]
Five Keys to a Stable Foundation for Successful Business
There is a fundamental truth about construction. Any building that is constructed has a better chance at lasting on bedrock than on sand. That is a guarantee! This is why it is so important that your business has a solid foundation. How can you make sure that this is the case with your … [Read more...]
Your Decision to Succeed Starts in Your Mind
Do you have a “CAN DO,” “WILL SUCCEED AT ALL COSTS” type of mindset? Is it natural for you to lead yourself towards your goals no matter what negative signals you receive from naysayers? Your response could very well be the determining factor as to how quickly and easily you accomplish your goal … [Read more...]
A Marketing Strategy That Always Gets New Clients (SSMS Episode 58)
Getting new clients is as simple as finding where they are and offering your solutions. And there’s no better way to do that than to attend live events. Conferences, seminars and events are a terrific way to get in front of your target audience and introduce your business. If you’re not attending … [Read more...]
How Attending LIVE Events Can Sky Rocket Your Business
One of the ways that I quickly developed a base of ideal clients was by attending live events that cater to my target market. Over the years I have consistently attended workshops, events and seminars that attracted several hundred solo service professionals who were looking for tips and strategies … [Read more...]
Make It Easy for Them to Say YES! (SSMS Episode 57)
Unless you clearly present the next step for your prospects, they won’t know what to do or how to get access to the benefits of what you have to offer. In this week’s podcast, you’ll learn three important ways that you can encourage your prospects to take the next step and turn your marketing … [Read more...]
Build More Trust Using Social Media
Want to get more customers and earn more loyal fans? Social media marketing could be a great addition to your marketing mix. This method of marketing can help you promote your solutions to your ideal customers. Using Twitter, Facebook and LinkedIn and other social media sites allows you to interact … [Read more...]
Social Media Mistakes You Should Avoid
Social media is becoming more and more of an essential tool for businesses of all sizes. But unfortunately, due to the newness of the medium and a lot of accompanying misleading hype, many businesses are led astray. Either due to their own misguided social media attempts or using bad advice from … [Read more...]
3 Keys to Getting Your Prospects to Hire You
You've heard me say it before. Marketing is simply a matter of sharing solutions with people who are already looking for them. So, the point of your marketing message is to encourage your prospective clients to take the next step with you: hire you to help them solve their problems. But if you … [Read more...]
Deliver Your Marketing Messages With Maximum Impact (SSMS Episode 56)
Did you know that the way that you package your marketing messages can make a big difference in whether or not those messages get through? Understanding your audience and presenting your message in a variety of ways can help you connect with more of your ideal clients. In this week's podcast I share … [Read more...]
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