An information product (info product) is just that - bundled information on a specific topic. Instead of working with a client in a coaching, consulting or similar setting, you are documenting your expertise and providing it to them in a self-study format. An info product can be a checklist, a cheat … [Read more...]
Grow Your Business With These 4 Keys to a Winning Workshop
Offline marketing is sometimes ignored by solo service professionals – but it shouldn’t be! By holding workshops and in-person appearances in your local area, you can increase your income, raise your public profile, and build a foundation for a stronger business in the future. In addition, you help … [Read more...]
Build Marketing Momentum and Increase Profits (SSMS Episode 37)
Are you great at what you do and passionate about using your expertise to help others? Are you full of ideas and excited to solve challenges for your target market but aren’t sure how to put all the pieces together to create a profitable business? If so, you're not alone. Check out today's podcast … [Read more...]
One Simple Strategy That Gets Clients to Say YES! (SSMS Episode 36)
Service providers of all types can quickly and easily increase their sales by offering bonuses and incentives. These will grab your prospects attention and make your packages irresistible. In this week's podcast below, learn what types of bonuses you can offer to your clients to sweeten the deal and … [Read more...]
Guaranteeing Your Services: Lower Resistance to Get More Clients
When a prospect purchases services from you, they have to overcome any resistance they have to spending money. Even if they know they need the exact solution you're offering, and have the budget to spend on the services, there is typically a bit of a resistance. It’s a natural part of the sales … [Read more...]
3 Easy Strategies for Connecting With Ideal Clients (SSMS Episode 35)
The fact is a LOT of solo service professionals struggle to fill their practice with clients and keep a full pipeline of prospects. If this has been a challenge for you, I have good news. You CAN breakthrough the barriers keeping you from enrolling ideal clients into your business! Listen in to … [Read more...]
Marketing to Your Ideal Clients Made Easy
Many service professionals get overwhelmed with the idea of marketing themselves. Marketing is simply a matter of sharing solutions in an appealing way with people who are already looking for them. This becomes infinitely easier when you know exactly who you are marketing to – your ideal client. … [Read more...]
4 Steps to Finding Your Right Clients Right Now
When you’re first starting out as a solo service professional, you’re happy to work with anyone that comes your way. The excitement of owning your own business and making money doing what you’re great at is enough to keep you going – even if some of your clients aren’t the right fit. But then you … [Read more...]
Three Steps to Showcasing Your Services For More Sales
Charging what your services are worth is simple. But in order to do that you know be clear about the value of what you offer. When you start to think about pricing your services, or updating your prices, you need to consider how much value your clients are receiving. That value is calculated not … [Read more...]
How to Network Your Way to Success by Attracting Your Ideal Clients
Networking. Love it or not, when done correctly, it's one of the easiest and fastest ways to grow your business and attract ideal clients. Service professionals who do not LOVE networking often feel that way because they have convinced themselves that they aren't good at it. Another common … [Read more...]
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