Developing high quality content is a critical component to being successful with your marketing efforts. At the very least you need to decide what to say on your business card and on your website. If you decide to blog you’ve got to figure out what to write there, and participating in social … [Read more...]
Growing Your Email Marketing List to Build Trust and Increase Profits
A smart, simple way to engage ideal prospects is to leverage email marketing. Why? There are so many great reasons, not limited to the fact that: Most everyone has an email address. You can schedule your messages in advance. You can personalize your messages and really use the content … [Read more...]
Get Known, Be Profitable and Stay Sane! (SSMS Episode 62)
If you feel like you are beating your head against the wall, trying to figure out how to increase your income and decrease your stress, listen up! It's time to re-group and stop trying to do so much. In this week's article below, I'm sharing with you how to hit the reset button, clear your mind and … [Read more...]
Find the Best Marketing Strategies for YOUR Business
Marketing your business is not a one-time event. Rather, it is an ongoing process that you execute repeatedly to present your solutions to those that are already looking for them. To do this easily and effectively, you need a plan to follow each day, each week and each month in order to create … [Read more...]
Old Marketing Methods That Get You New Clients
Whether you've been in business for one month or ten years, there are basic marketing strategies that ALWAYS work, but that are easy to overlook. As you look to meet your goals of generating a certain amount of revenue, working with a certain number of clients, or breaking into a certain market, you … [Read more...]
Connect With Your Clients On Their Terms – And Increase Your Profits!
If you want to fill your pipeline with prospects and increase your income, you have to speak the language of your ideal clients. When you speak their language, you’ll be able to connect with them on a deeper level and show that you understand their problems. Some solo professionals struggle with … [Read more...]
Speak Your Client’s Language and Keep Your Pipeline Full
If you want to pump up your profits, you have to get clear about exactly what you are offering your customers and offer it to them in a way that is compelling and interesting. The best way to do this is to position yourself as a problem solver for your ideal prospects. If you can solve problems for … [Read more...]
Stop Being Overwhelmed and Start Marketing
Feeling overwhelmed with marketing your business? We've all been there at one time or another. But you don't have to stay there! Being in a constant state of overwhelm is a choice. It's a choice one makes partially as a result of a limiting belief that being successful in business is hard and … [Read more...]
No Cost Marketing Strategies That Work (SSMS Episode 43)
Do you feel stuck in your business because you don’t have enough money to devote to marketing? While there are great marketing programs out there that are worth an investment, you don’t have to have a huge budget in order to get more clients and generate more revenue. In this week’s podcast, I share … [Read more...]
No time, no money and too overwhelmed to market? No problem!
The success of your service business depends on your ability to consistently and effectively market your solutions. So why is it that so few solopreneurs are spending the necessary time and energy on marketing? In my coaching work, these are the excuses I hear most often: "I don't have enough … [Read more...]
